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Senior Digital Marketing Manager
Sr. Digital Marketing Manager
Our Company
Trojan Storage is an experienced self-storage owner, developer, and operator with its headquarters currently located in El Segundo, CA of Los Angeles. With over 50+ locations spread out through the United States, we deliver best-in-class storage experiences to our people, communities, and customers.
About the Position
Trojan Storage is seeking a Senior Digital Marketing Manager to lead performance-driven marketing across our portfolio. This role is highly analytical, metrics-focused, and accountable for driving qualified leads, conversions, and revenue growth while maintaining strict control over ROI and profitability.
This position reports directly to the President of Trojan Storage and plays a key role in translating marketing performance into clear business decisions.
Responsibilities
Performance Marketing & ROI Ownership
- Own and optimize all digital marketing channels including paid search, display, social, and lead aggregators
- Manage and improve ROAS (Return on Ad Spend) and overall marketing efficiency
- Track and report on cost per lead, cost per move-in, and conversion rates across all channels
- Continuously evaluate marketing spend against revenue impact and profitability
Analytics & Reporting
- Deliver monthly performance reporting to executive leadership with clear insights and actions Analyze funnel performance from lead reservation
- move-in
- Identify trends, gaps, and opportunities across markets and campaigns
- Ensure all reporting is accurate, consistent, and decision-oriented (not just data dumps)
Conversion Optimization
- Improve web and call center conversion rates through testing and optimization
- Partner with operations and contact center teams to ensure lead handling aligns with marketing efforts
- Identify friction points in the customer journey and implement solutions
Budget & Channel Management
- Manage and allocate marketing budgets across channels based on performance
- Shift spend dynamically to maximize return and minimize waste
- Evaluate and test new channels or platforms with a disciplined, ROI-first approach
Agency & Vendor Management
- Own relationships with external marketing agencies and vendors
- Hold partners accountable to performance metrics and deliverables
- Ensure alignment between internal goals and agency execution
Strategic Alignment
- Work cross-functionally with Operations, Revenue Management, and Technology teams
- Align marketing strategies with pricing, occupancy goals, and market conditions
- Support broader company initiatives with data-backed marketing insights
Requirements
- 5–8+ years of experience in digital performance marketing
- Strong background in paid media, analytics, and conversion optimization
- Proven ability to manage budgets and drive measurable ROI
- Experience managing and holding agencies accountable
- Deep understanding of marketing funnels and attribution
- Highly analytical and comfortable working with data to drive decisions
Key Traits
- Numbers-oriented and highly analytical
- Metrics-driven with a strong focus on outcomes, not activity
- Strong communicator, able to present clearly to executive leadership
- Comfortable challenging assumptions and making recommendations
- Detail-oriented but able to operate at a strategic level
- Ownership mindset with accountability for results
Success in This Role Looks Like
- Improved ROAS and reduced cost per move-in
- Clear visibility into marketing performance and attribution
- Strong alignment between marketing, operations, and revenue goals
- Consistent, high-quality lead flow that converts into revenue
- Marketing spend directly tied to profitable growth
Benefits
- Medical, Dental, Vision, and Life Insurance
- 401k Retirement Plan
- Vacation and Sick Time
- 20 Remote Workdays per Year
- Annual Bonus
- Employee Assistance Program
- Education Assistance Program
- Employee Discount Store
- Discounted Storage
- Equity Opportunities
Andasol Management Inc. is an equal opportunity employer. Andasol Management Inc. does not discriminate on the basis of race, color, religion or religious creed, national origin or place of origin, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), physical or mental disability, age, protected military or veteran status, sexual orientation, gender identity, gender expression, transgender status, genetic information, legally protected medical condition, marital or domestic partner status, status as a victim of domestic violence (including sexual assault or stalking), or any other basis protected by applicable law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. We are committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at hr@kobreco.com
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