Senior Digital Marketing Manager

The Role

Mabbly is a full-service digital agency helping businesses grow through branding, digital marketing, website development, and strategic consulting. Our Digital Studio is at the heart of campaign execution and ROI, driving demand generation through SEO, GEO, paid media, content, and analytics.

We believe AI is fundamentally changing how agencies operate, and we're all in. Our team uses Claude and Claude Cowork daily to build strategies, automate reporting, and deliver higher-quality work faster. We're looking for someone who shares that conviction: an AI-forward marketer who doesn't just keep up with the shift but wants to help lead it.

The Sr. Digital Marketing Manager is a player-coach, both a client-facing strategist and a hands-on practitioner. This role owns Paid and Organic digital marketing, ensuring seamless collaboration across channels. You'll deliver presentations, performance updates, and growth recommendations to clients, while driving operational efficiency, AI-enabled automation, QAQC, and profitability across the Digital Studio.

Functional ResponsibilitiesStrategy & Client Leadership

• Serve as the primary digital strategist for 4 accounts, setting channel strategies (SEO, GEO, paid, content) tied to MQLs, SQLs, and revenue goals.
• Lead client-facing presentations, performance reviews, and roadmap updates, translating campaign data into business insights.
• Confidently represent Mabbly's AI-forward point of view to clients, including how AI search (ChatGPT, Claude, Perplexity, AI Overviews) is reshaping organic visibility and what it means for their strategy.
• Partner with Brand, Product, and Strategy teams to ensure alignment across messaging, creative, and web builds.

Team Management & Delivery

• Oversee day-to-day execution of Paid Lead and Organic Lead, ensuring campaigns are on time, high-quality, and aligned to client KPIs.
• Stay hands-on: build and manage campaigns directly in Google Ads, Meta, and LinkedIn when needed, this is not a delegate-only role.
• Support team members with campaign planning, QAQC, and troubleshooting both in-person and remotely.
• Manage freelance resources (technical SEO, CRO, or other specialized needs).
• Coach team members, fostering growth in digital best practices, AI tool adoption, client communication, and analytical thinking.

AI, Automation & Process Improvement

• Use Claude, Claude Cowork, and other AI tools daily to accelerate research, strategy development, reporting, and campaign analysis.
• Help build, train, and improve Mabbly's internal AI agents (e.g., automated account health monitoring and weekly performance summaries).
• Identify workflows ripe for automation, reporting, audits, QAQC, competitive research and implement AI-driven solutions that free the team for higher-value work.
• Establish and maintain QAQC processes for dashboards, reporting, and client deliverables.
• Conduct pulse checks between reporting cycles, recommending optimizations proactively.

QualificationsLeadership & Strategic Requirements

• 6–10+ years in digital marketing with hands-on expertise across SEO, paid media, and analytics.
• 3+ years in a leadership role managing cross-functional teams and client relationships, ideally in an agency setting.
• Proven ability to present strategy and performance to executives and C-level stakeholders.
• Strong analytical mindset with ability to connect campaign data to pipeline and revenue impact.
• Demonstrated AI fluency: you actively use LLM-based tools (Claude, ChatGPT, or similar) in your daily workflow and can point to concrete efficiency or quality gains. Experience with Claude Cowork, Claude Code, MCPs, or building AI agents/automations is a strong plus.
• Genuine curiosity about where AI is taking the agency model — and the drive to experiment, test, and adopt rather than wait.

Tactical / Tool Proficiency

• Google Ads (Search, Display, Video, Performance Max) — audience setup, campaign optimization, and reporting.
• Paid social platforms: LinkedIn Ads, Meta Ads (Facebook/Instagram); Pinterest and programmatic (StackAdapt) experience a plus.
• SEO stack: Google Search Console, SEMrush, Ahrefs (Screaming Frog a plus).
• GEO/AEO familiarity: understanding of how to measure and improve brand visibility in AI-generated answers.
• GA4, Looker Studio, Google Tag Manager for tracking and reporting.
• AI toolkit: hands-on experience with Claude/Claude Cowork or comparable tools for research, content, reporting, and workflow automation.
• Strong data interpretation and reporting skills, able to distill insights for both internal teams and clients.

Job Type: Full-time

Pay: $100,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Digital marketing: 7 years (Preferred)

Ability to Commute:

• Chicago, IL 60654 (Required)

Work Location: Hybrid remote in Chicago, IL 60654