Senior Digital Marketing Manager – Digital Solutions & UK Market (Onsite)

CODECRACKERS LIMITED is a UK-based digital solutions company with operations in Pakistan. We work with UK clients across multiple service lines including Amazon store management, website development, social media marketing, SEO, content writing, and graphic design.

We are hiring a results-focused Digital Marketing professional who understands strategy, performance marketing, organic growth, and persuasive content.

We are not looking for a graphic designer or video editor.
We need a marketer who can plan, execute, optimize, and deliver measurable growth.

Role Overview:

You will be responsible for both paid and organic growth strategies for UK-focused projects.
You must understand performance marketing, SEO principles, audience psychology, funnel strategy, and conversion optimization.
You will write compelling marketing copy (headings, descriptions, post captions, ad copy), while coordinating with the design team for execution.

Key Responsibilities:

• Performance Marketing
• Plan and manage Google Ads and Meta Ads campaigns
• Optimize campaigns based on KPIs, ROAS, and conversion metrics
• Manage and scale advertising budgets strategically
• Organic Growth & Strategy
• Develop organic growth strategies for social media and digital platforms
• Improve engagement, reach, and brand positioning organically
• Apply SEO principles for visibility and long-term growth

Content & Copy Direction:

• Write compelling post captions, headlines, ad copy, and descriptions
• Structure messaging aligned with UK audience psychology
• Guide designers with clear content direction and campaign objectives

Analytics & Optimization:

• Track performance using Google Analytics and ad dashboards
• Analyze traffic, engagement, and conversion data
• Continuously refine strategies based on performance insights

Requirements:

• Minimum 3 years of hands-on digital marketing experience
• Strong experience managing Google Ads and Meta Ads campaigns
• Clear understanding of organic growth strategies
• Strong copywriting skills for marketing content
• Knowledge of SEO fundamentals and audience targeting
• Experience with Google Analytics and performance reporting
• Data-driven mindset with ROI focus
• Strong understanding of UK market dynamics
• Must be available for onsite work in Valencia Town, Lahore

What We Offer:

• Competitive salary
• Opportunity to work with UK and international clients
• Career growth within a UK-based company
• Professional and performance-driven environment
• 22 paid leaves per annum
• Yearly increment based on performance

Job Type: Full-time - In Person
Work Location: Valencia Town, Lahore
Working Hours: 1:00 PM to 10:00 PM (PKT)
Pay: Rs60,000 - Rs100,000 per month

Application Question(s):

How have you grown a brand organically without paid ads?
What is your approach to improving ROAS in paid campaigns?
Share an example of marketing copy you wrote that performed well.
How do you structure content for a UK audience?
What tools do you use to measure marketing performance?

Job Type: Full-time

Pay: Rs60,000.00 - Rs100,000.00 per month

Work Location: In person