Senior Digital Marketing Specialist

Location:

Reporting To

Digital Marketing Strategy & Execution

Content Creation & Collaboration

Analytics & Performance Monitoring

Track and analyze key digital marketing metrics (traffic, conversions, etc.).
Generate detailed reports to evaluate campaign success and inform future strategies.
Stay updated on digital marketing trends and best practices to enhance performance.
Strong expertise in Google Tag Manager – setting up and managing tags for tracking and analytics.
Proven experience in Google Analytics – analyzing user behavior, setting up conversion tracking, and optimizing website performance.

Paid Campaigns & Advertising

Develop and manage PPC campaigns, optimizing budgets for maximum ROI.
Utilize platforms like Google Ads, Facebook Ads, and LinkedIn Ads for targeted campaigns.
Monitor ad performance and make data-driven decisions for improvement.
Practical expertise in Google Ads – creating, managing, and optimizing search, display, and video campaigns.
Experience with conversion campaigns – setting up tracking, optimizing performance, and improving lead generation and ROI.
Hands-on experience with Snapchat Ads – setting up, optimizing, and scaling campaigns for brand awareness and performance.

Collaboration & Process Improvement

Work closely with internal teams (content, design, analytics) to ensure seamless campaign execution.
Proactively suggest new content formats, engagement tactics, and platform opportunities.

Key Qualifications