Senior Digital Marketing Specialist

We are looking for a passionate and detail-oriented senior Digital Marketing specialist with hands-on experience in E-commerce Shopping Ads campaigns. The ideal candidate should have strong expertise in Google Shopping Ads, Merchant Center, and Catalog Sales, along with a basic understanding of other digital marketing domains.

Key Responsibilities:

• Plan, create, and manage E-commerce Shopping Ads campaigns across Google and other paid media platforms.
• Optimize and monitor campaign performance to ensure maximum ROI and conversion.
• Manage Google Merchant Center and ensure seamless integration with product feeds and catalogs.
• Track, measure, and report campaign performance using analytics tools such as Google Analytics and Adobe Analytics.
• Implement conversion tracking through Facebook Pixel / SDK and manage campaigns via Facebook Commerce Manager.
• Collaborate with internal teams to align paid campaigns with marketing goals and product promotions.
• Stay updated with the latest trends and best practices in paid media and digital marketing.

Required Skills & Tools Knowledge:

• Mandatory: Experience in E-commerce domain Shopping Ads campaigns.
• Proficiency in:
• Google Ads & Google Merchant Center
• Facebook Ads Manager & Facebook Commerce Manager
• Facebook Pixel/SDK
• Google Analytics / Adobe Analytics
• Microsoft Excel / Google Sheets
• Basic understanding of SEO, SEM, and other digital marketing aspects.

Qualifications & Requirements:

• Graduate degree or equivalent qualification.
• Strong analytical mindset with attention to detail.
• Excellent communication skills (verbal and written).
• Ability to multitask and meet deadlines in a fast-paced environment.
• Proactive, self-motivated, and team-oriented attitude.

Why Join Us:

• Opportunity to work on diverse e-commerce campaigns.
• Growth-driven environment with learning and development opportunities.
• Exposure to end-to-end performance marketing operations.

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Work from home

Experience:

• E-Commerce: 1 year (Required)
• shopping ads: 1 year (Required)
• Google Ad Manager: 1 year (Required)
• Google Tag Manager: 1 year (Required)
• Google Analytics: 1 year (Required)
• Facebook Advertising: 1 year (Required)
• Performance marketing: 1 year (Required)

Work Location: Remote