Senior Digital Marketing Specialist

About the Role:

We’re looking for a passionate and detail-oriented Senior Digital Marketing Specialist to join our growing digital marketing team. The ideal candidate should have 5+ years of experience in SEO and a strong interest in learning how to plan, implement, and track SEO strategies that drive real results.

Responsibilities:

• Manage and execute SEO strategies for multiple client websites across diverse industries
• Perform in-depth site audits and provide actionable recommendations
• Optimize on-page and off-page elements, including metadata, internal linking, content structure, schema, AI-friendly content sections, and backlinks
• Conduct keyword research, competitor analysis, search intent mapping, and technical performance reviews
• Optimize content for AI Search/Answer Engines (Google AI Overviews, SGE-style results, Chat-based search visibility)
• Utilize tools like SEMrush, Google Analytics (GA4), Google Search Console, and Google My Business for tracking, measurement, and reporting
• Identify and troubleshoot ranking drops, AI visibility drops, indexation issues, crawl errors, and other technical concerns
• Collaborate with developers and content teams to align SEO strategies with website goals, UX, and content quality
• Optimize for multimodal search (voice, visual, video search) and zero-click SERP opportunities
• Track user engagement metrics (CTR, dwell time, scroll depth, conversions) and provide insights
• Communicate directly with clients, presenting reports, SEO growth insights, and technical fixes
• Contribute to and manage social media marketing campaigns across Facebook, LinkedIn, and Instagram
• Stay updated with evolving algorithms, AI-driven search trends, and SEO best practices

Requirements:

• 5+ years of proven SEO experience across multiple client projects
• Strong knowledge of Google Search Console, Google Analytics GA4, GMB, SEMrush, and keyword tracking tools
• Hands-on experience with Core Web Vitals optimization, INP improvements, and structured data (schema)
• Understanding of AI search behavior – optimizing for AI Overviews, conversational queries, and answer-focused content
• Ability to create and deliver detailed SEO audits, technical reports, and strategy documents
• Excellent problem-solving skills, attention to detail, and ability to work independently
• Strong communication and client management abilities
• Proficiency in tools like Screaming Frog and GTM (optional advantage)
• Basic knowledge of HTML/CSS and CMS platforms like WordPress is a plus
• Familiarity with content writing guidelines, E-E-A-T, information gain, and topic clustering preferred

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current CTC?
• What is your expected CTC?
• How many years of experience in GEO?
• What is your notice period in days? (15 days preferred)

Experience:

• Optimizing website for Zero-Click SERP : 3 years (Required)
• Optimizing Content for AI Search: 2 years (Required)
• SEO: 5 years (Required)
• Social Media Marketing: 5 years (Required)

Work Location: In person