Senior Digital Marketing Specialist

We are seeking a highly skilled Senior Digital Marketing Specialist who is fluent in Arabic to lead and execute digital marketing strategies for our events and wedding planning company. The ideal candidate will have strong experience in the events/weddings sector, with proven results in online lead generation, social media growth, and brand visibility.

Key ResponsibilitiesDigital Strategy & Campaigns

• Develop and execute comprehensive digital marketing strategies tailored for the events and wedding industry.
• Plan, manage, and optimize paid campaigns (Meta Ads, Google Ads, TikTok Ads).
• Lead digital marketing initiatives to increase brand awareness and generate high-quality leads.

Social Media Management

• Manage and grow the company’s social media accounts (Instagram, TikTok, Snapchat, YouTube, Pinterest).
• Create content calendars and oversee all Arabic-written content.
• Monitor trends and develop creative ideas for wedding and event-related content.

Content Creation & Copywriting

• Write and edit high-quality Arabic content for ads, posts, website pages, and email campaigns.
• Coordinate with designers, photographers, and videographers to produce engaging digital content.

Website & SEO

• Oversee website updates, landing pages, and user experience.
• Manage SEO strategy to improve ranking, organic traffic, and lead conversion.

Lead Generation & Analytics

• Monitor campaign performance and optimize for best ROI.
• Track KPIs using tools like Google Analytics, Meta Business Suite, and CRM systems.
• Analyze customer behavior and recommend data-driven improvements.

Brand Building

• Maintain consistent brand voice across all Arabic content.
• Support marketing campaigns for major events, exhibitions, weddings, and seasonal activations.
• Collaborate with sales and event production teams to align marketing goals.

Requirements

• Arabic native speaker (English proficiency required).
• 5+ years of experience in digital marketing; preference for events, weddings, hospitality, or luxury sectors.
• Proven experience managing paid advertising campaigns.
• Strong knowledge of social media platforms and online trends in GCC.
• Experience with SEO, Google Analytics, and digital marketing tools.
• Creative thinker with strong marketing sense for weddings and high-end events.
• Ability to manage multiple projects and meet deadlines.
• Photography/videography understanding is a plus.

Personal Skills

• Strong communication and presentation skills.
• High attention to detail.
• Ability to work under pressure and deliver results.
• Leadership mindset to guide junior marketing staff.

Employment Details

• Job Type: Full-time
• Location: UAE
• Industry: Events & Wedding Planning
• Schedule: Flexible, some events may require evening or weekend work

Job Type: Full-time

Pay: From AED4,000.00 per month