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Senior Digital Marketing Specialist
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Who We Are:
Key Responsibilities:
CRM & Lead Management:
Minimum Qualifications:
Preferred Qualifications:
Delta Electronics is a global innovator at the forefront of technologies powering the future. Since 1971, we’ve been leading the way in high-efficiency power and thermal management solutions. Today, we’re driving transformation across industries with smart, sustainable systems that enable everything from AI, industrial automation, and data centers to EV charging, renewable energy, and intelligent buildings.
Key Responsibilities:
CRM & Lead Management:
- Oversee CRM systems to manage and nurture leads effectively across the entire customer lifecycle.
- Develop segmentation strategies and personalized campaigns to improve conversion rates.
Email Marketing & Segmentation:
- Design and execute targeted email campaigns based on audience segments, lifecycle stages, and behavioral triggers.
- Implement A/B testing and optimize email performance for engagement and conversions.
Search & Paid Media:
- Plan and manage Google Ads campaigns (Search, Display, Video) to maximize ROI.
- Implement SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic visibility.
AI-Powered SEO & Web Ranking Optimization:
- Utilize AI-driven tools to improve search engine rankings through advanced keyword strategies, automated audits, and predictive analytics.
- Implement content optimization techniques to enhance organic visibility and user engagement.
Customer Journey Optimization:
- Map and analyze customer touchpoints to create seamless, engaging experiences.
- Implement strategies that enhance retention and loyalty through data-driven insights.
Marketing Tool Integration:
- Integrate marketing automation platforms, analytics tools, and CRM for unified workflows.
- Ensure smooth interoperability between digital tools for campaign efficiency.
AI & Emerging Technologies:
- Leverage AI tools for predictive analytics, personalization, and automated content generation.
- Explore virtual and immersive experiences to enhance brand engagement.
ABM & Landing Page Strategy:
- Develop account-based marketing campaigns with personalized landing pages.
- Optimize landing pages for conversion using dynamic content and interactive elements.
Performance Analysis:
- Monitor KPIs across channels, optimize campaigns, and report actionable insights to stakeholders.
- Drive continuous improvement through A/B testing and data-driven decision-making.
Minimum Qualifications:
- –8 years in digital marketing with expertise in CRM, email marketing, Google Ads, SEO, and AI-powered optimization.
- Strong knowledge of segmentation strategies and marketing automation platforms.
- Hands-on experience with AI-driven marketing tools and virtual experience technologies.
- Proficiency in analytics tools (Google Analytics, Power BI) and CRM systems (Salesforce, HubSpot).
- Excellent project management and cross-functional collaboration skills.
Preferred Qualifications:
- Bachelor’s or Master’s in Marketing, Business, or related field.
- Experience in B2B technology or manufacturing sectors.
- Familiarity with AR/VR platforms and advanced personalization strategies.
Life at Delta
EEO Statement:
Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic.
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