Senior Digital Marketing Specialist

Role & responsibilities

Lead Generation & Performance Marketing

• Develop and implement ROI-driven lead generation strategies across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Track the full lead lifecycle from acquisition to conversion, ensuring quality and volume targets are met.
• Run targeted campaigns for B2B lead funnels.

SEO & Website Management

• Improve organic ranking and traffic through on-page, off-page, and technical SEO.
• Optimize landing pages for higher conversions (A/B testing, user journey improvement).

Content & Email Marketing

• Create engaging digital content (blogs, ads, landing pages, emailers) aligned with campaign objectives.
• Run email & WhatsApp automation workflows using CRM tools for lead nurturing.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Google Tag Manager, CRM dashboards, etc.
• Prepare weekly and monthly performance reports with actionable insights.

Social Media & Brand Visibility

• Manage paid and organic social media presence to support lead-gen objectives.
• Coordinate with the creative team to develop high-performing ad creatives and videos.

Preferred candidate profile

• Minimum 58 years of experience in digital marketing with a strong focus on lead generation.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO tools, and marketing automation platforms.
• Strong understanding of conversion funnels, remarketing, and campaign optimization techniques.
• Data-driven mindset with expertise in analytics and reporting.
• Ability to manage budgets and deliver measurable results.
• Excellent communication, creativity, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person