Senior Digital Marketing Specialist

We’re looking for a dynamic Senior Digital Marketing Specialist to lead and elevate our digital marketing strategy. This role combines a deep understanding of digital marketing with strategic thinking, data-driven insights, and the ability to lead cross-functional teams. The ideal candidate will have a strong track record of executing and optimizing SEO, paid media, social media, and CMS strategies, while driving measurable business growth. If you're a leader with a passion for digital innovation, this is the role for you!

Key Responsibilities:

• Lead and oversee the development and execution of comprehensive digital marketing strategies across SEO, paid media (Google Ads, Meta Ads, etc.), social media, and CMS.
• Manage and mentor a team of digital marketers, setting clear objectives, performance standards, and guiding the team in executing high-impact campaigns.
• Drive strategic direction for SEO optimization, including advanced on-page and off-page strategies, keyword research, and content alignment with business goals.
• Lead the planning, budgeting, and execution of paid media campaigns, ensuring ROI and performance optimization across channels.
• Oversee the design and implementation of complex websites and landing pages, working closely with design and content teams to align with business objectives.
• Develop and execute social media strategies to increase engagement, brand awareness, and conversions.
• Lead cross-functional teams to design and optimize marketing automation workflows and oversee CRM integrations for lead nurturing and conversion.
• Analyse, interpret, and present campaign performance data, generating actionable insights to continuously improve campaigns.
• Stay up to date with the latest trends, technologies, and best practices in digital marketing to ensure the company stays ahead of the curve.
• Manage relationships with external vendors and agencies as needed for specialized projects or initiatives.
• Own key performance indicators (KPIs), ensuring alignment with broader company goals, and drive continuous improvement based on data insights.

Skills You Need:

• Advanced SEO Expertise: Proven experience in developing and executing advanced SEO strategies, including on-page, off-page, technical SEO (site audits, Core Web Vitals, schema markup, etc.), and local SEO.
• Paid Media Mastery: Hands-on experience with Google Ads, Meta Ads, and other paid media platforms; expertise in campaign optimization, A/B testing, audience segmentation, and budget management.
• Social Media Strategy: Strong knowledge in social media strategy, content creation, community engagement, and campaign analytics to drive measurable results.
• Analytics and Reporting: Advanced proficiency in Google Analytics 4 (GA4), Tag Manager, UTM tracking, data analysis, and creating dashboards to track performance and report insights.
• CMS and Web Development: Experience managing websites with CMS platforms like WordPress, Web flow, or similar, including optimizing user experience and improving conversion rates.
• Leadership: Proven ability to lead and inspire a team, with strong project management skills and the ability to manage multiple projects simultaneously.
• Marketing Automation/CRM: Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, etc.) to create personalized customer journeys and optimize lead nurturing.
• Cross-Functional Collaboration: Ability to work closely with product, sales, and content teams to ensure alignment and synergy across all marketing channels.
• Strategic Vision: Strong analytical mindset with the ability to think strategically and execute hands-on, balancing creative and data-driven approaches.
• Communication & Presentation Skills: Strong written and verbal communication skills, with experience in presenting to stakeholders and executive teams.

Required Skills

• Solid experience in digital marketing, with a proven track record of managing and optimizing large-scale campaigns.
• Experience in a leadership role, managing and mentoring teams, and collaborating with cross-functional teams to drive marketing initiatives.
• Strong understanding of the digital marketing landscape, trends, and tools

Experience

7-10 years

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹90,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Paid sick time
• Provident Fund
• Work from home

Work Location: In person