Senior Digital Media Planner & Buyer

Location : Cairo, Egypt

Working Hours : Sunday to Thursday, 10:00 AM – 6:00 PM

Compensation : Competitive – based on qualifications and experience

About Us :

blu Intelligent Health Solutions is a fast-growing company delivering wellness through innovative water-saving shower technology. We are a top-rated brand on Amazon and a trusted name in both retail and hospitality. Our digital presence is a key driver of growth, and we’re now looking for an experienced Digital Media Planner & Buyer to join our in-house marketing team.

Position Overview :

We are seeking a highly skilled and analytical Digital Media Planner & Buyer with 7–10 years of experience in e-commerce-focused digital marketing. This role requires a performance-driven mindset with strong capabilities in media planning, paid media execution, campaign optimization, and ROAS-focused analysis. The ideal candidate will be well-versed in Amazon advertising , Google Search & Display Advertising, and adept at coordinating social media content across platforms including Instagram, Facebook, TikTok, and Snapchat.

Key Responsibilities :

•  Develop and execute digital media strategies for internal marketing campaigns across platforms.

•  Plan, buy, and optimize paid media campaigns, particularly on Amazon, Meta (Facebook/Instagram), Google, TikTok, and Snapchat.

•  Monitor and report on campaign performance metrics with a strong focus on ROAS and conversion data.

•  Work closely with the in-house graphics team to brief and review creative content for ads and posts.

•  Manage and coordinate the social media content calendar across platforms.

•  Analyze campaign data using Excel and other tools to identify trends, insights, and improvement areas.

•  Regularly test creatives, audiences, and placements to maximize campaign efficiency.

•  Maintain a high standard of campaign documentation and reporting.

Qualifications & Requirements:

•  2-5 years of proven experience in digital media planning and buying, preferably in e-commerce.

•  Strong knowledge of Amazon Ads, Google Ads, and social media advertising platforms.

•  Excellent Excel skills and comfort with calculations, pivot tables, and performance modeling.

•  Strong analytical mindset with an ability to work under a data-first approach.

•  Experience managing creative development processes and working with graphic design teams.

•  Fluent in English with strong communication and organizational skills.

•  Proactive, detail-oriented, and results-driven.

Why Join Us?

•  Work with one of the most exciting wellness brands in the region.

•  Dynamic and supportive team environment.

•  Be part of a fast-growing business with regional and international expansion plans.