Senior Director, HCP Marketing

Description :

The Senior Director, HCP Marketing will lead the strategic development and tactical execution of the launch plan that drives awareness and adoption of Viaskin peanut patch among Allergists and other relevant Healthcare Providers (HCPs). This role serves as the strategic owner of HCP messaging across personal and non-personal channels.

Location : Warren, New Jersey - 3 days on site & 2 days remote

Salary Range : 140-165K

Key Responsibilities :

HCP Marketing Strategy & Leadership

• Develop HCP marketing strategies that reflect a deep understanding of customer journeys in the pediatric peanut allergy market.

• Implement HCP marketing programs across personal and non-personal efforts aimed at Allergists (primary focus) and other relevant HCPs

• Direct the translation of complex clinical data into compelling HCP messaging to define the HCP messaging framework

• Ensure all HCP tactics are insight-driven, measurable, and communicate the value proposition of VIASKIN Peanut to HCPs

• Hire and manage at least one direct report

Salesforce Strategy & Personal Promotion

• Lead development of all field resources to support meaningful customer engagements (e.g., detail aids, digital tools, peer-to-peer programs, congress materials)

• Partner closely with Sales Training and Field Leadership to develop and ensure a comprehensive, on-going training program will produce a well-educated, unparalleled winning sales team

• Regularly collect and incorporate field feedback and performance insights to continuously optimize materials and messaging for the greatest results

Non-Personal Promotion (NPP)

• Direct omni-channel execution with non-personal promotion to Allergists and other relevant HCPs

• Lead development of all non-personal programs across multiple channels to deliver impactful content that drives HCP adoption of VIASKIN Peanut

• Develop content customized to each channel that reinforces field promotion for VIASKIN while reaching a much larger audience

Cross-Functional Collaboration

• Build strong relationships across the launch team including market research, sales operations, market access, and field leadership.

• Manage vendor partnerships to execute at launch pace

• Own HCP marketing budgets, timelines, and prioritization

Qualifications :

Skills :

• A bachelor’s degree is required, with an advanced degree in business, life sciences, or related field preferred.

• 10+ years of experience leading HCP marketing in specialty pharma or biotech, launch experience highly preferred

• Strong understanding of the food allergy landscape preferred

• Proven record of success in developing customer-centric marketing strategies and optimizing them through omnichannel marketing

• Proven record of success in developing compelling field aids for personal promotion

• Strong understanding of promotional compliance, MLR processes, and regulatory requirements

• Strategic thinker with strong executional discipline and cross-functional influence

Behavioral skills :

• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,

• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,

• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,

• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.