Senior Director of Brand & Marketing

We are looking for a Marketing professional to join our logistics company and help us develop and implement marketing strategies that will increase brand awareness, generate leads, and drive business growth.

As a Marketing professional, you will be responsible for:

Elevate the Brand

· Lead the development and implementation of a cohesive, organization-wide brand strategy informed by market trends, customer behavior, and competitive dynamics.

· Ensure brand cohesion through a strategic framework that supports both immediate marketing priorities and longer-term growth.

· Conducting market research to identify potential customers, industry trends, and competitors.

· Developing and managing content for social media, email campaigns, and website
Creating marketing materials such as brochures, flyers, and presentations.

· Planning and executing trade shows, conferences, and other events, including travel to events.

· Coordinating event logistics, such as booking venues, arranging catering, and managing attendees.

Drive Organizational Growth and Marketing Impact

· Oversee marketing strategy and execution for major organizational growth initiatives, meeting clear targets and timelines.

· Build a multi-channel, performance-driven marketing approach that advances brand health, enrollment growth, and donor engagement.

· Use data and analytics to understand audience insights, drivers of choice, and the effectiveness of marketing activities, providing regular updates on brand performance to senior leadership.

· Collaborate across teams to align marketing efforts with enterprise-wide goals and drive measurable outcomes.

· Analyzing and reporting on the effectiveness of marketing campaigns and events, and making recommendations for improvement.

· Managing our CRM system and customer database; collaborating with cross-functional teams to ensure consistency in brand messaging and promotions
Staying up-to-date with industry news and trends.

Lead and Develop a High-Performing Team

· Lead, mentor, and develop the Marketing team to deliver results aligned to our company mission and strategic priorities.

· Model a client-focused mindset, emphasizing collaboration, accountability, and results.

· Communicate marketing plans and performance metrics transparently, providing regular updates on ROI and impact to leadership and stakeholders.

· Create and sustain a high-performing, inclusive team culture that reflects optimism, adaptability, and operational excellence.

Innovate Through Data, Creativity, and Technology

· Apply strategic insight and creativity to develop integrated campaigns that reflect Aria’s values and advance awareness and engagement.

· Drive innovation by testing new channels, creative formats, and marketing technologies to expand reach and efficiency.

· Leverage marketing automation, CRM, SEO/SEM, and emerging and AI tools to optimize campaign performance and audience connection.

Qualifications

Education:

· Bachelor’s degree required; Master’s degree in Marketing, Communications, or Business Strategy preferred.

Experience:

· Minimum of 5 years of professional experience, including at least 3-5 years of progressively responsible experience in brand management, marketing strategy, or communications leadership.

· Demonstrated success developing and executing large-scale, integrated marketing campaigns that deliver measurable business results, either on agency or brand side.

· Proven experience managing internal teams and external agencies, with the ability to lead through influence and collaboration.

· Expertise in marketing analytics, data-driven decision making, and marketing technology platforms.

· Exceptional strategic thinking, communication, and stakeholder management skills.

The ideal candidate will have at least 5 years of experience in marketing, preferably in the logistics industry, strong communication and organizational skills, be able to work independently as well as in a team, and have a passion for marketing, logistics, and event planning.

Candidates should also have a degree in marketing, business, or a related field. Major travel (road warrior) will be required for this position (50-75% travel).

If you're interested in this position, please submit your resume and a cover letter explaining why you would be a great fit for this role. We look forward to hearing from you!

Schedule:

· 8+ hour shift

· Weekend and some evenings availability

- This candidate must be currently residing in the North or Central area of New Jersely.

Job Type: Full-time

Pay: $125,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What experience do you have with an new business or location start-ups (NAME the companies from your resume, if any)?
• Are you fluent (100%) verbally in any other language than English? List that other language you are personally 100% fluent in?
• What was the most notable brand / company you supported e.g. Walmart, Gucci - If any?
• What company has / had the most revenue on your resume (CV) ?
• List the Marketing CRMs / Platforms / software programs you used in the past....
• What industries have you supported that are similar to transportation industry

i.e. Logistics & Supply Chain, Manufacturing, E-commerce, Construction, and Hospitality---from your resume (CV) be brief and specific.

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• Englewood, NJ 07631 (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: In person