Senior Director of Marketing

Senior Director of Marketing

Location: New York, NY or Washington, D.C. (4 days per week on-site, 1 day remote)

*Experience collaborating with newsroom and editorial, and commercial experience managing B2B marketing and GTM is required

In this role, you will own end-to-end product and brand marketing (B2B) for our client. They are building the fastest-growing news brand for the world’s top decision-makers. Live journalism, from events to F500 enterprise engagement, is core to their business.

We're hiring a Senior Director of Marketing to drive product positioning and brand strategy for the company. This is a hands-on role working with a small team in a fast-paced, dynamic environment.

About the Role

We’re looking for a senior marketing leader to drive the brand and product marketing function for a fast-growing media organization. This is a central, high-impact role that powers the company’s commercial engine, supporting both the sales organization and downstream marketing teams.

Reporting directly to the Chief Marketing Officer, you will serve as a strategic thought partner while also being hands-on in execution. You will define the vision for brand positioning, product marketing, event promotion, and sponsorship strategy, translating high-level ideas into actionable programs that drive revenue. This is a true player-coach role : you’ll manage a small team while actively contributing to the creation of marketing materials, decks, and campaigns.

Key Responsibilities

• Lead the development and execution of brand and product marketing strategies that support B2B growth, sponsorship, and advertising revenue.
• Translate strategic vision into go-to-market plans, sales decks, pricing packages, and operational processes that empower the commercial team.
• Collaborate closely with editorial, events, revenue, and product teams to ensure marketing initiatives align with audience needs, editorial standards, and revenue objectives.
• Oversee sponsorship and event marketing, including digital products, newsletters, and live experiences; innovate formats, offerings, and packaging to maximize commercial impact.
• Manage and mentor a small, high-performing team, providing strategic guidance, reviewing work, and contributing hands-on to marketing materials, presentations, and campaigns.
• Analyze audience and market data to inform strategy, identify opportunities, and refine messaging, positioning, and product offerings.
• Serve as a proactive thought leader, anticipating needs, driving initiatives forward, and shaping commercial strategy across the organization.

Qualifications

• Minimum 8 years of experience in brand and product marketing, with B2B media/commercial experience in a newsroom environment required.
• Demonstrated experience managing and mentoring teams of multiple direct reports, ideally in high-pressure, fast-moving environments.
• Strong strategic and operational skills: able to think at a high level while also rolling up your sleeves to execute on the details.
• Proven ability to translate editorial or content-driven assets into revenue-generating products and sponsorships.
• Hands-on experience with marketing materials, decks, go-to-market strategy, pricing, and packaging.
• Excellent collaboration skills with editorial, product, revenue, and event teams.
• Strong analytical skills to interpret audience and market data and inform decision-making.
• Exceptional communication, storytelling, and presentation skills, with a track record of building high-quality, market-leading materials.

Why This Role Matters

• This is a central leadership role in a fast-growing media organization. You’ll have the opportunity to shape brand and product marketing strategy, drive revenue across sponsorships and advertising, and lead a small, high-performing team. The right candidate is both a strategic thinker and a hands-on operator , comfortable working in a fast-paced, collaborative environment where excellence sets the standard.