Senior Director, Omni-Channel Experience

Founded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Building Automation Systems distributor with its headquarters remaining strategically located in Memphis, TN and branch locations positioned in 7 states throughout the U.S. Every member of the Kele Companies team plays a key role in delivering on our promise of: “We Make It Easy.”

We are currently hiring for the role of Senior Director, Omni-Channel Experience.

Summary

As Senior Director, Omni-Channel Experience, you will lead the development and execution of Kele’s omni-channel strategy to bring the brand promise to life across all owned channels—attracting, engaging and delighting customers at every touchpoint. You will report directly to the Chief Growth Officer and partner with your marketing counterparts including the Brand Strategy, Marketing Operations and Demand Generation teams, as well as the broader Kele organization including Sales, IT and Customer Service to continuously improve the customer’s journey.

Key Responsibilities:

• Lead, coach, and develop a team of marketing professionals to deliver omni-channel excellence for Kele Inc.
• Define and own the omni-channel blueprint: purpose, content mix and channel strategy across digital (e-commerce, mobile), field/inside sales, service, partner ecosystems and in-store/onsite experiences.
• Lead content development and governance: oversee copy and design, core brand templates, build and maintain an asset & message library, ensure proofing and brand compliance.
• Map and optimize the customer journey: define experience maps, journey flows, run A/B tests, optimize onsite search & chat, refine purchase path and enable seamless hand-offs between channels.
• Improve digital discoverability: drive SEO/AEO/GEO strategies, manage Google Business Listings, LinkedIn, and other digital properties to increase engagement.
• Enable field and event teams: support branch marketing, develop line-cards/tradeshow materials, manage in-store and onsite placements, ensure consistency of brand experience in field and event environments.
• Work cross-functionally with marketing, digital commerce, sales operations, product, analytics and field teams to set targets, measure success (KPI’s: conversion, engagement, customer satisfaction) and continuously evolve the omni-channel experience.
• Stay current with emerging channel trends, best practices in retail/field/online integration, and bring innovation that elevates the Kele customer experience.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Commerce, or related discipline.
• 10 + years of progressive experience in omni-channel marketing, digital experience, or customer journey roles—ideally with exposure to e-commerce and physical locations.
• Demonstrated experience leading cross-channel initiatives that drive measurable customer engagement and conversion.
• Proven track record in content governance, brand template development, and working with creative/copy teams.
• Experience executing experience mapping, journey optimization (A/B testing, onsite search/chat optimization) and learning from analytics to drive improved results.
• Solid understanding of SEO/AEO/GEO and digital discoverability strategies.
• Experience supporting field/branch/partner/front-line marketing assets and events/tradeshows.

Key Competencies:

• Strategic thinker with strong operational orientation—able to translate omni-channel vision into actionable roadmaps and deliverables.
• Excellent leadership and collaboration skills—able to inspire and mobilize cross-functional teams and stakeholders.
• Strong content sensibility—able to guide copy and design decisions, maintain brand integrity, and build scalable templates and asset libraries.
• Data-driven mindset and comfortable with analytics: can interpret journey metrics, conversion funnels, A/B test results, and digital discoverability KPIs.
• Digital fluency—understanding of e-commerce platforms, onsite search/chat tools, SEO/AEO/GEO tactics and digital marketing channels.
• Excellent communication skills—both verbal and written; able to influence at senior levels and present to executive leadership.
• Adaptable, entrepreneurial mindset—comfortable in a growth-oriented environment with 30% travel, shifting priorities and cross-channel complexity.
• Customer-obsessed attitude—committed to delivering best-in-class experiences and continuously improving how customers interact with the brand.

Work Location:

This role is remote, with an expectation of approximately 30% travel, including travel to Memphis (headquarters) and other U.S. cities to visit clients, meet with team members, support field/branch efforts, and participate in events/tradeshows.

Kele Companies offers all full-time associates the following benefits and perks:

• Medical, vision, and dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement