Senior Executive

Senior Executive – Marketing & IT (Job Description)Position Overview

The Senior Executive for Marketing & IT plays a dual-role responsible for supporting the organization’s marketing initiatives while managing digital systems, technology tools, and IT-enabled marketing processes. This position ensures seamless coordination between marketing activities and technology operations to enhance brand visibility, customer engagement, and internal efficiency.

Key ResponsibilitiesMarketing Responsibilities

• Assist in planning and executing marketing campaigns (digital, social media, email, events).
• Create and manage content for social media platforms, website, and promotional materials.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Support brand development and ensure consistent messaging across all channels.
• Coordinate with sales teams to align marketing efforts with business goals.
• Track campaign performance and prepare reports on ROI and engagement.

IT Responsibilities

• Manage and maintain company hardware, software, and basic network functions.
• Provide first-level IT support to employees (troubleshooting, system setup, updates).
• Support digital marketing systems, including CRM tools, websites, analytics, and automation platforms.
• Ensure data security and proper backups for marketing-related digital assets.
• Collaborate with external tech vendors for website updates, digital tools, and IT services.

Cross-Functional Responsibilities

• Support digital transformation initiatives within the marketing department.
• Improve the use of technology in marketing — analytics, automation, lead management, and reporting.
• Help integrate IT systems with marketing platforms to improve efficiency.
• Provide insights on new digital tools or technologies that can enhance marketing performance.

QualificationsEducation

• Bachelor’s degree in Marketing, Information Technology, Business, or related field.

Experience

• 2–5 years of experience in marketing, IT support, or a combined digital role.
• Experience with digital marketing tools, social media platforms, and analytics is preferred.
• Basic understanding of IT systems, hardware/software troubleshooting, and digital tools.

Technical Skills

• Knowledge of digital marketing platforms (social media, email tools, website CMS).
• Familiarity with basic IT troubleshooting and system maintenance.
• Experience with CRM systems, analytics dashboards, and marketing automation is an advantage.
• Strong proficiency in MS Office or Google Workspace.

Soft Skills

• Good communication and presentation skills.
• Strong multitasking and organizational abilities.
• Problem-solving mindset with attention to detail.
• Ability to coordinate with both technical and marketing teams.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person