Senior Executive - Digital Marketing

CaratLane is looking for a Digital Marketing Specialist to drive our online campaigns, performance marketing, and brand visibility across digital platforms. If you’re passionate about data-driven marketing, creative storytelling, and scaling digital presence — we’d love to meet you!

Roles and Responsibilities:

• Execute, Plan and optimize campaigns across various paid media channels.
• Effectively execute acquisition and re-marketing campaigns.
• Tracking, analysis, and subsequent optimization of acquisition & re-marketing campaigns/initiatives on a daily basis.
• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking and other initiatives.
• Perform competitive analysis of other companies within the industry and draw and implement inferences from the data.

Scope of the Role:

• Managing key performance metrics on all platforms
• Manage end to end campaign life-cycle
• Launch optimized online ads campaigns through Google Adwords, Facebook
• Analyzing key platform trends to improve the same
• Organizing & Fixing Data
• Campaign & Data Analytics.

Key Deliverable:

• Manage marketing mix towards user conversion and revenue generation
• Manage reports within the expected turnaround times set by the channel managers
• Keep a close tab on campaign performance
• Daily visibility into campaign performance across channels.

Prior Experience: At least 2 years of experience is preferred, although that’s not mandatory.

Additional skills:

• Should be enthusiastic (to learn new things),
• An initiator with creative thinking,
• Methodical (keep track of tasks),
• Sincere, hard-working Ability to independently lead, communicate and collaborate with multiple cross functional teams
• punctual (meeting timelines are extremely critical).