Senior Google Ads & Meta Ads Specialist

Job Overview

We are looking for a highly skilled Senior Google Ads & Meta Ads Expert with deep technical knowledge, proven experience in running performance-driven campaigns, and the ability to generate high-quality sales, leads, and inbound calls. The ideal candidate must have a strong background working with IT companies, digital products, e-commerce stores, and service-based businesses.

You should be able to manage large budgets, diagnose technical issues, improve campaign efficiency, and consistently deliver measurable results.

Key Responsibilities

Google Ads (Search, Display, Performance Max, YouTube)

• Build, optimize, and scale high-performing campaigns focusing on both sales and service-based lead generation.
• Deep expertise in:
• Keyword Quality Score optimization
• Ad Rank & Auction Insights analysis
• Bidding strategies: TCPA, TROAS, Max Conversions, Enhanced CPC
• Search Term analysis & negative keyword segmentation
• Ad relevance and landing page experience improvements
• Manage and optimize Performance Max campaigns with structured asset groups.
• Strong understanding of conversion tracking, GA4, Tag Manager, and custom event setup.
• Run technical audits for:
• Conversion attribution
• Tracking discrepancies
• Low-quality traffic issues
• Conduct A/B testing for ad copies, landing pages, and audience strategies.
• Build sales funnels and lead-gen flows to improve quality call generation and purchase conversions.

Meta Ads (Facebook/Instagram)

• Develop and execute advanced Meta Ads strategies for e-commerce and service-based clients.
• Expertise in:
• Detailed audience segmentation
• Interest + Lookalike layering
• Retargeting sequences
• CAPI (Conversions API) integration & troubleshooting
• Pixel setup, diagnostics, and event prioritization
• Ability to create full-funnel campaign structures (TOF, MOF, BOF).
• Run experiments and creative testing for CTR and ROAS improvement.
• Combat ad fatigue, frequency issues, and audience overlap to maintain campaign efficiency.
• Work closely with design teams for ad creative briefs and landing page improvements.

Technical Skills Required

• Google Ads Certification (Search, Display, Video, Shopping preferred)
• Strong expertise in Google Analytics 4 (GA4)
• Hands-on experience with Google Tag Manager for event setup & debugging
• Working knowledge of Shopify, WordPress, WooCommerce, and common landing page tools
• Strong data analysis skills using:
• Looker Studio
• Excel/Sheets
• Reporting dashboards
• Understanding of CRO (Conversion Rate Optimization) principles
• Ability to manage $10,000–$100,000+ monthly ad spend across platforms
• Skilled in attribution modeling, data-driven decisions, and forecasting

Qualifications

• 4+ years of in-depth experience running Google & Meta Ads
• Proven track record in scaling campaigns for IT services, SaaS, and E-commerce brands
• Strong understanding of marketing analytics, funnels, and landing page performance
• Excellent communication and reporting skills
• Ability to handle multiple projects and work in a fast-paced agency/IT environment

What We Offer

• Competitive salary
• Growth-focused environment
• Opportunity to work with international clients
• Performance-based bonuses
• Professional development & certifications support

Onsite

Bahria Town Lahore

5pm-2am

Job Type: Full-time

Work Location: In person