Senior Graphic Designer

Job Title: Senior Graphic Designer – Travel & Tourism

Location: Nungabakkam, Chennai
Job Type: Full-Time
Department: Marketing / Creative
Reports To: Creative Director / Head of Marketing

Job Summary:

We’re looking for a strategic, highly creative Senior Graphic Designer with strong digital marketing skills to join our growing travel and tourism brand. In addition to leading design across digital and print, you’ll also play a key role in creating and managing visual content for Facebook and Instagram Ads, helping drive engagement, conversions, and brand awareness across paid channels.

If you thrive on turning wanderlust into compelling visuals and are experienced with Meta Ads Manager, this is your opportunity to bring global destinations to life through design and performance marketing.

Key Responsibilities:Creative Design & Branding

• Lead the design and execution of high-quality visuals for digital (web, social, email, ads) and print (brochures, travel guides, event signage).
• Develop and maintain brand guidelines; ensure consistency across all creative assets.
• Collaborate closely with marketing, product, and content teams to develop creative campaign concepts.
• Mentor and oversee junior designers and freelancers to ensure cohesive design output.
• Art direct photography, video, and visual content for campaigns and social media.

Facebook Ads & Paid Media

• Design static and animated creatives for Facebook, Instagram, and Meta Ads Manager campaigns.
• Collaborate with the performance marketing team to align creative with ad objectives (awareness, traffic, conversions).
• A/B test ad creatives, iterate based on performance metrics, and optimize for engagement and ROI.
• Ensure all ad creatives meet Meta’s advertising policies and technical specifications.
• Analyze and report on creative performance across ad campaigns, providing insight for future iterations.

Required Qualifications:

• 3+ years of experience in graphic design, including senior or lead roles.
• Hands-on experience designing creatives for Facebook and Instagram ads.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); motion graphics and video editing skills (After Effects, Premiere Pro) are a strong plus.
• Familiarity with Meta Ads Manager and its creative placement formats (Stories, Reels, Carousel, Video, etc.).
• Strong portfolio showcasing digital ad campaigns and visual storytelling in the travel/tourism or lifestyle sector.
• Excellent communication and project management skills.
• Degree or diploma in Graphic Design, Visual Communication, or related field.

Preferred Skills & Experience:

• Working knowledge of Facebook Ads Manager and basic ad metrics (CTR, CPC, ROAS, etc.).
• Experience using Canva, Figma, or other collaborative design tools.
• Knowledge of Google Ads display creatives or other social ad platforms (Instagram, LinkedIn, YouTube).
• Understanding of performance marketing strategy and customer journey funnels.
• Passion for travel, tourism, and global cultural trends.

What We Offer:

• Competitive salary and benefits
• Travel perks, discounts, and access to FAM trips
• Collaborative, creative environment with room to innovate
• Opportunities to grow into Art Director or Creative Lead roles

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person