Senior Graphic Designer

Solara Labs is seeking a highly strategic and hands-on Senior Graphic Designer with strong CPG experience to lead creative execution across our brands. This role combines design, creative strategy, performance marketing, e-commerce, and team leadership.

Responsibilities

• Design high-performing creative assets across digital channels including Meta, Google, email, landing pages, website, Amazon, and Shopify.
• Develop creative concepts and campaign visuals that align with brand objectives and marketing strategies.
• Partner with marketing and copywriting teams to bring campaigns and ideas to life through compelling visual storytelling.
• Understand each brand’s audience, positioning, and competitive landscape to create effective and relevant creative.
• Create and optimize Shopify product detail page (PDP) assets and provide strategic input on Amazon PDP content and creative.
• Design assets that support the entire customer journey, including acquisition, conversion, and retention efforts.
• Maintain brand consistency and visual excellence across all channels, platforms, agencies, and partners.
• Lead, mentor, and develop an internal team of designers while establishing creative best practices and workflows.
• Provide creative direction, feedback, and guidance to internal teams and external agencies.
• Stay current on design trends, emerging technologies, AI tools, and evolving creative best practices.

Qualifications

• 7+ years of graphic design experience, preferably with consumer packaged goods (CPG) brands.
• Proven experience managing and mentoring designers.
• Strong portfolio demonstrating branding, campaign development, e-commerce, and performance marketing creative.
• Deep understanding of conversion-focused design principles and digital marketing channels.
• Experience with Shopify and Amazon creative development.
• Understanding of marketing funnels, landing pages, email design, and customer journey optimization.
• Advanced proficiency in Adobe Creative Suite and Figma.
• Experience leveraging AI tools to improve creative workflows, ideation, and production.
• Strong communication, collaboration, and project management skills.

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person