Senior Growth Marketing Manager

About groundcover

We’re not here to blend in - we’re here to change how observability works.

groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world.

Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems.

About the Role

As Senior Growth Marketing Manager, you will serve as the strategic and executional right hand to the head of revenue marketing. You will co-own growth planning, program prioritization, and performance management across channels, ensuring campaigns are not only creative and well-executed, but reliable, measurable, and adaptable under pressure.

This role sits at the intersection of strategy and execution. You will design growth programs, manage tradeoffs in real time, and step in to rebalance budget, effort, and priorities as market conditions change. You will be accountable for marketing-sourced and marketing-influenced pipeline targets, including pacing against quarterly goals and efficiency metrics. This role thrives in ambiguity and is expected to lead through shifting priorities, evolving targets, and imperfect data.

What You’ll Own

This is a senior, high-impact growth leadership role designed to bring predictability, focus, and operational rigor to our go-to-market engine.

• Growth Strategy & Programs: Translate revenue targets into a clear growth strategy and scalable, repeatable demand programs across paid, lifecycle, content, and partner channels.
• Performance & Predictability: Own weekly and monthly growth performance, tracking pipeline impact, funnel efficiency, CAC, and ROI while building consistency and forecastability.
• Budget & Prioritization: Actively manage and reallocate growth budget based on performance, quickly identifying and addressing underperforming programs.
• Systems, AI & Optimization: Partner with Marketing Ops to ensure clean attribution and automation, and use AI-driven workflows, analytics, and forecasting as a core competency to accelerate learning and scale.
• Execution Leadership: Act as an escalation point when priorities or timelines shift, unblocking teams and maintaining momentum through influence, not authority.
• Cross-Functional Alignment: Set execution standards, align stakeholders on goals and outcomes, and document learnings to strengthen GTM systems over time.

This role is prospecting-focused; you’ll primarily work on driving pipeline rather than customer marketing.

Location: San Francisco, CA (Hybrid – 3 days/week in office)

Requirements:

• 7–10 years of B2B SaaS growth, demand generation, or revenue marketing experience.
• Proven ownership of pipeline or revenue targets in high-growth environments.
• Experience managing multi-channel growth programs and budgets.
• Deep fluency in HubSpot, paid digital platforms (LinkedIn, Google), and growth analytics.
• Demonstrated ability to make decisions with imperfect data.
• Comfort partnering with Finance, Sales, and Ops on performance and forecasting.
• Strong communication skills and executive presence.
• Practical curiosity around AI and automation — focused on leverage, not hype.

Why This Role Matters

The ideal candidate is a problem-solver, self-starter, and system thinker who thrives in ambiguity. You should enjoy shaping campaigns from scratch, collaborating with Sales, and contributing to the marketing vision. groundcover is moving fast, and this role offers the opportunity to directly impact pipeline, experiment with new approaches, and grow with the company.