Senior Lead Marketing Communications

Bupa Acıbadem Sigorta provides services with health insurance and dental clinics in Türkiye under the umbrella of the Bupa Group, which provides holistic health services through its hospitals, dental clinics and elderly care homes, as well as private health insurance for 38 million people on 5 continents and has been operating for 75 years with its headquarters in England.

Bupa Acıbadem Sigorta, whose mission is to help people live longer, healthier, happier lives and to create a better world, develops strategies that create value for all stakeholders and the ecosystem with the vision of becoming a leading and market-defining company in the field of Insurance.

It focuses on the growth of the sector in Türkiye, developing applications that support both social insurance awareness and healthy living with different approaches, and delivering insurance products and services to all segments of society.

If you want to be a part of an institution with Courage, Caring and Responsible values and if you believe ‘Happy employees bring happy companies, and happy companies bring success’, we would be glad to see you among us.

Qualifications:

• A strong academic background, including a Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field
• Minimum 10 years of experience in brand management, integrated marketing communications, or strategic marketing, ideally in a multi-brand or multi-segment environment
• Proven experience in brand positioning and the ability to translate business strategy into a compelling brand story
• Deep expertise across content, creative, media, social media, and PR strategy — with hands-on experience leading agencies and cross-functional teams
• Experience managing strategic product launches end-to-end, including go-to-market planning and integrated campaign execution
• Strong command of crisis communications protocols and reputation management
• Experience designing and executing influencer marketing programs at a strategic level
• Proficiency in brand research methodologies; ability to design research briefs and translate findings into brand strategy
• Demonstrated ability to manage senior stakeholders and influence without authority across complex organizational structures
• Excellent verbal and written communication skills in both Turkish and English
• Highly analytical, insight-driven, and creatively confident — with a passion for building brands that lead categories
• Strong team player with the ability to operate both strategically and hands-on in a fast-paced, high-ambition environment

Job Description:

• We are looking for a high-performing Senior Lead, Marketing Communications to join Bupa Türkiye's Marketing team. This is a senior individual contributor role responsible for defining and owning the brand and category narrative across our integrated health ecosystem.
• Reporting to the CMO, you will craft and orchestrate the full brand communications architecture — from category creation and content strategy through to campaign execution, PR, and crisis communications. This is a high-visibility role for a strategically minded brand leader who thrives at the intersection of insight, creativity, and commercial impact.
• Key responsibilities include:
• Lead category definition and creation, establishing Bupa Türkiye's authority in integrated healthcare
• Develop and govern content strategy, creative strategy, and media strategy across all touchpoints
• Own social media strategy and define platform-level brand narratives
• Build and manage PR strategy, key messaging, and spokesperson communications
• Lead crisis communications planning and real-time response in coordination with senior leadership
• Drive end-to-end strategic product launches
• Design and execute integrated strategic communication campaigns aligned with business and brand objectives
• Lead influencer marketing strategy and manage key partnerships
• Commission, analyze, and translate brand research into actionable insights that inform brand positioning and category strategy

What Awaits You at Bupa?

• A transparent, supportive, and trust-based work environment: A strong culture where teams believe in the same purpose, support each other, and succeed together
• People and culture-driven flexible working model: Hybrid, remote, and in-office options aligned with global ways of working
• Your health—and your loved ones’—matters to us: Employer-sponsored retirement plan, private health insurance covering family members, and personal accident insurance
• Time for yourself: Birthday leave
• Everyday support: Transportation and meal allowance
• Flexible benefits tailored to your needs: Access to the senCard Flexi benefits world
• Digital health solutions: Access your health anytime, anywhere with Blua
• Continuous learning opportunities: A growth journey supported by Bupa Academy
• A holistic wellbeing approach: Viva Wellbeing programs supporting your physical, mental, social, and environmental wellbeing
• An active lifestyle: Opportunity to join sports teams across different branches
• Communities that bring us together: Opportunities to join initiatives such as our Book Club and connect with colleagues around shared interests
• We celebrate success together: Your contributions are recognized and celebrated globally through the Best of Bupa award program
• Creating a better world together: Opportunities to take part in social impact and volunteering projects