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Senior Manager – Project Management (Zee Live)
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Zee Entertainment Enterprises Limited - Other Businesses - New Initiatives - New Initiatives - New Initiatives
Mumbai
Job Description
Role Overview
The Project Manager will lead the ideation, planning, execution, and monetization of event-based intellectual properties (IPs) at Zee Live. This is an end-to-end ownership role—spanning content creation, operations, partnerships, and audience engagement—with a focus on delivering high-impact, revenue-generating live experiences. The ideal candidate brings a background in media, events, advertising, or business strategy, with a strong grasp of brand-led content and monetization models.
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Key Responsibilities
1. IP Development & Strategy
- Conceive and launch new IPs that align with Zee’s brand and audience goals
- Use market research and audience insights to identify trends and whitespace
- Define formats, themes, and content frameworks to differentiate each IP
- Partner with editorial, creative, and marketing teams for aligned storytelling
2. Project & Event Management
- Lead end-to-end execution—from budgeting and vendor management to logistics and timelines
- Design audience journeys and curate content to deliver high-value event experiences
- Oversee production across formats (live, hybrid, virtual), ensuring quality and consistency
- Drive cross-functional collaboration with ops, digital, sales, and production teams
3. Monetization & Partnerships
- Build monetization strategies: sponsorships, ticketing, digital revenues, and more
- Work closely with sales to create compelling pitch narratives and close brand deals
- Negotiate contracts and manage commercial relationships with vendors, talent, and partners
- Unlock ancillary revenues via merchandise, syndication, and value-added experiences
4. Marketing & Growth
- Plan and execute multi-channel promotion campaigns (digital, PR, influencer, etc.)
- Leverage Zee’s media network for amplification and audience acquisition
- Analyze event performance—audience data, engagement metrics, revenue—to inform future strategy
5. Stakeholder & Relationship Management
- Serve as the lead point of contact for external agencies, sponsors, partners, and vendors
- Foster strategic relationships with speakers, influencers, and media collaborators
- Align internal teams across editorial, sales, tech, and production for seamless delivery
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What You Bring
- Proven experience in managing scalable events/IPs across multiple Indian markets
- Business acumen with a focus on ROI, cost efficiency, and long-term value creation
- Strong negotiation, communication, and cross-functional leadership skills
- Strategic mindset with a flair for content, culture, and audience trends
- Agility under pressure and a bias for execution
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Why Join Zee Live?
- Shape marquee IPs in one of India’s most dynamic media ecosystems
- Collaborate with top-tier talent, influencers, and global brands
- Thrive in a high-ownership, fast-paced, creative environment
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