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Senior Manager – Strategy & Insights
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Zee Entertainment Enterprises Limited - Content - Hindi GEC - & TV - Market Research
Mumbai
Job Description
Consumer Insights & Analytics
- Analyse large number datasets using Yumi, BARC, Excel (advanced formulas), and other analytics tools.
- Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams.
- FPC planning & execution: Analyse NPT dayparts, competitive segmentation, and identify strategies to boost ratings.
- Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential.
- Working on business presentations.
- Smooth co-ordination with operations and cross-functional teams to ensure alignment, efficiency, and shared objectives
Project Leadership & Innovation
- Working on key projects and innovations that would increase the % network share
- Optimize promo planning on home channel through strategic insights.
- Build and deploy proprietary data models that will increase business efficiency and effectiveness
Competitor & Media Analysis
- Keeping track of TVR ratings for various genres and competitor channel programs
- Keep up-to-date with industry changes, case studies and regulatory impacts through internal and external networks
Job Requirement
Experience: 6+ years in research, insights or strategy roles— BARC + TV broadcast experience a strong plus.
Education: MBA or Master’s degree (engineering or analytics background preferred).
Technical Skills:
Proficient with Yumi- BARC analytics, and power point presentations.
Advanced Excel skills (pivot tables, lookups, complex formulas).
Experience with large-scale quantitative and qualitative analysis.
Soft Skills:
Strategic thinker with a collaborative mindset.
Strong project management skills with experience in cross-functional partnerships.
Coordinating smoothly between operations and other function team.
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