Senior Manager – CRO & Digital Experience

Key Responsibilities (15 Core Areas):

1. Enterprise CRO Strategy Leadership

Develop and implement full-funnel CRO strategies across:

• Product pages
• Category pages
• Checkout flows
• Mobile journeys
• Campaign landing pages
• Focus on revenue growth, AOV uplift, and conversion acceleration.

2. UI/UX Department Leadership

Lead the UI/UX team to:

• Design conversion-focused user journeys
• Improve usability, clarity, and trust signals
• Balance aesthetics with performance
• Standardize design systems across clients
• Ensure UX decisions are backed by behavioral data.

3. Customer Journey Architecture

Map and optimize:

Awareness Consideration Purchase

• Retention journeys
• Omnichannel experience flows
• Cross-device continuity
• Eliminate friction points in high-value retail journeys.

4. Experimentation & Testing Program Ownership

Build and scale an experimentation framework:

• Hypothesis-driven testing roadmap
• A/B & multivariate testing
• Segmentation-based personalization
• Statistical validity and reporting discipline

5. Retail & Category Intelligence

Deep understanding of:

• Electronics, fashion, beauty, lifestyle, etc.
• Category-specific buyer psychology
• High-ticket vs impulse purchase behavior
• Seasonal and promotional dynamics
• Apply retail context to optimization decisions.

6. Ecommerce Platform Expertise

Hands-on experience optimizing:

• Magento / Adobe Commerce
• Shopify Plus
• Headless commerce
• PWA storefronts
• Understand platform constraints and performance impact.

7. Web & Product Analytics Leadership

Own analytics ecosystem including:

• GA4
• Adobe Analytics
• Heatmaps & session recording tools
• Funnel analysis
• Cohort & retention tracking
• Translate data into business decisions.

8. Martech Ecosystem Architecture

Oversee integration of:

• CDPs
• Personalization engines
• A/B testing tools
• CRM systems
• Attribution models
• Marketing automation platforms
• Ensure seamless data flow across systems.

9. Personalization & Segmentation Strategy

Develop personalization frameworks:

• Behavioral segmentation
• Audience clustering
• Dynamic content delivery
• Product recommendations
• Focus on increasing LTV and AOV.

10. Performance & UX Technical Alignment

Collaborate with development teams to:

• Improve Core Web Vitals
• Reduce friction in checkout
• Optimize mobile performance
• Implement UX improvements without technical debt

11. Conversion-Focused Design Systems

Establish scalable:

• Design standards
• Testing frameworks
• CRO playbooks
• Conversion benchmarks
• Create repeatable growth systems.

12. Client Leadership & Strategic Advisory

Engage directly with enterprise clients:

• Present CRO roadmaps
• Justify strategy & experimentation
• Communicate KPIs clearly
• Defend optimization decisions with data
• Act as a trusted growth advisor.

13. Revenue Impact & ROI Ownership

Be accountable for:

• Conversion rate improvement
• Revenue per visitor
• AOV increase
• Cart abandonment reduction
• Funnel efficiency
• Tie CRO efforts to bottom-line outcomes.

14. Cross-Functional Alignment

Work closely with:

• SEO
• Performance marketing
• Content teams
• Sales & Account Managers
• Development teams
• Ensure holistic growth execution.

15. Innovation & Future-Readiness

Stay ahead in:

• AI-driven personalization
• Generative AI optimization
• Predictive behavior modeling
• Headless commerce trends
• Emerging UX standards
• Build future-ready retail growth frameworks.

Required Skills & Qualifications:

• 7-10 years experience in CRO, UX, or digital optimization
• Proven leadership in eCommerce growth environments
• Strong retail and category understanding
• Deep knowledge of buyer psychology & behavioral science
• Experience managing UI/UX & analytics teams
• Strong presentation & enterprise client-facing capabilities
• Expertise in experimentation & statistical analysis
• Martech stack familiarity (CDP, personalization, automation)