Senior Manager Digital Conversion

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role owns and drives the website growth strategy to increase qualified traffic and improve conversion rates across key customer funnels. The Senior Manager Digital Conversion analyzes user behavior, lead testing and personalization efforts, and optimizes the website experience for prospects, customers, and partners. Collaborating cross-functionally with marketing, design, content, SEO, and development teams, this role ensures the website evolves to meet business goals and delivers best-in-class digital experiences.

Responsibilities

• Defines, owns, and executes the website growth roadmap to boost traffic and conversion across critical customer journeys.
• Analyzes user behavior to identify friction and implement A/B tests, personalization, and content improvements to increase engagement and conversions.
• Uses analytics tools (e.g., GA4, Hotjar, Mixpanel) to track site performance, generate insights, report progress, and influence data-driven decisions.
• Collaborates closely with marketing, design, content, SEO, and development teams to align the website with brand standards and business objectives.
• Leads hypothesis development, prioritizes and manages end-to-end experimentation focused on growth KPIs.
• Partners with SEO and content teams to optimize landing pages for organic visibility and conversion effectiveness.
• Owns and drives key website metrics, including funnel conversion rates, lead quality, bounce rates, session-to-signup ratios, and overall website health.
• Leads and mentors a team of marketing professionals, fostering a culture of continuous improvement and high performance.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• 8+ years of related experience, required.
• 10+ years of related experience, preferred.
• Experience with marketing automation platforms such as HubSpot or Marketo

Exposure to personalization platforms and AI-driven optimization tools.

Agile project management experience preferred.

• Comprehensive industry knowledge with expertise in digital marketing and conversion strategies, driving website growth and optimization.
• Expert interpersonal and communication skills, written and verbal, with the ability to influence others, foster collaboration, and build cross-functional relationships.
• Advanced analytical skills with proficiency in digital analytics platforms (e.g., GA4, Mixpanel, Hotjar) to translate data into actionable growth strategies and improve customer experience.
• Proven ability to lead experimentation programs by developing hypotheses, prioritizing tests, and managing end-to-end A/B and multivariate testing to drive growth and improve conversion KPIs.
• Solid understanding of UX principles, user behavior analytics, and web design fundamentals to identify and remove friction in user journeys.
• Technical aptitude to collaborate effectively with web development, SEO, content, and marketing technology teams, ensuring seamless execution of web optimization strategies.
• Strategic thinker capable of defining and executing a website growth roadmap aligned with broader business and product objectives, driving measurable business impact.
• Strong leadership skills with the ability to mentor and develop others, fostering a culture of continuous improvement and high performance.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $129,000 to $172,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.