Senior Manager - Digital Marketing

Who We Are

Are you passionate about hard problems, driven people, and adding your creative touch to everything you do? At Sock Club, we deliver memorable experiences and quality custom products in innovative ways. We've worked with brands like Google and LinkedIn, and artists like Bad Bunny, Billie Eilish, and Kacey Musgraves. We believe no task is insurmountable with a collaborative team of innovative minds who share in the vision.

The Opportunity

We're seeking an experienced Sr. Manager of Digital Marketing to lead our digital strategy and team for our $30m+ B2B promotional products company. You'll own the full website experience across custom.sockclub.com and our digital properties; driving market share growth, supporting the launch of new products, and optimizing every stage of the customer journey. This role reports to the VP of Marketing and requires collaboration across Marketing, Sales, Creative, Development, and Customer Service.

What You'll Do

• Own the B2B digital strategy with full P&L responsibility for digital revenue from traffic acquisition through conversion
• Dominate organic search by leading our strategy to win #1 Google ranking for "custom socks" and grow overall SEO performance
• Architect the full-funnel experience for two customer types: direct buyers and agency/bulk resellers, developing quarterly strategic roadmaps for UX, CRO, and SEO initiatives
• Scale paid media performance by managing and optimizing ~$100K monthly ad budget across Google, Meta, LinkedIn, and programmatic platforms
• Enhance our industry presence on promotional product marketplaces (SAGE, ESP) and other digital platforms
• Lead and mentor a talented 2-person digital marketing team while partnering cross-functionally to align initiatives with business goals
• Drive experimentation by building testing frameworks that scale new features, layouts, and content to increase conversion and AOV
• Analyze and report on KPIs including organic traffic, CPL, CAC, ROAS, and conversion rates using GA4, heatmaps, and analytics tools

What You Bring

• 10+ years in digital marketing with 5+ years managing B2B/e-commerce teams
• Proven success driving measurable results in SEO, paid media, CRO, and UX optimization for B2B
• Platform expertise with Hubspot, GA4, Webflow, ahrefs, and CRO tools (Hotjar, VWO, Optimizely, etc.)
• Experience with promotional product industry platforms (SAGE, ESP) is a strong plus
• Strategic leadership experience influencing C-suite stakeholders and managing significant ad budgets
• Data-driven mindset with strong analytical skills and experience with A/B testing and funnel analysis
• Bonus points for AI tool proficiency in marketing automation and technical knowledge of Java/Python

What We Offer

• Salary: $115,000 - $135,000 + performance-based incentives
• Comprehensive benefits package
• Real impact in a growing company with expansion potential into new product lines
• Collaborative, innovative environment with professional development opportunities

Our Culture

At Sock Club, we value curiosity and are dedicated to supporting the personal development of each team member. We believe in fostering an environment where individuals can continuously learn, innovate, and grow both professionally and personally.

Location

Hybrid role based in Austin, TX (3 days in office, 2 days remote)

Sock Club is an equal opportunity employer committed to diversity in the workplace. We encourage candidates from all backgrounds to apply.

Unsure about your qualifications?

You should apply anyway!

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Whether you fit into these two categories, or somewhere else on the spectrum, take a chance on that application. You may just be the perfect fit!

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