Senior Manager, Email and CRM Marketing

Title: Customer Experience Manager

Location: Port Chester, NY

Compensation: $130,000.00 - $150,000.00/year

ABOUT THE SHADE STORE®

At The Shade Store, we have handcrafted the finest Shades, Blinds and Drapery for 75 years. We believe designing beautiful custom window treatments should be an effortless experience, so we offer outstanding services to help our customers every step of the way, from inspiration to installation

THE POSITION: Senior Manager, Email & CRM Marketing

The Senior Manager, Email & CRM Marketing will be the strategic owner and subject matter expert for The Shade Store’s entire CRM strategy and email communication program. This senior-level role is responsible for driving retention and customer lifetime value (LTV) through the development, execution, and optimization of a sophisticated, personalized email strategy, encompassing both promotional and lifecycle/automated campaigns. This position requires deep technical expertise, strong analytical abilities, and proven success in scaling an email program.

RESPONSIBILITIES:

Email & CRM Strategy and Ownership

• Develop and Own the Email Strategy: Define, build, and execute the comprehensive roadmap for the email marketing channel, aligning it with company-wide revenue targets, customer acquisition, and retention goals.
• Maximize Customer Lifetime Value (LTV): Lead the strategy for all lifecycle marketing programs (e.g., welcome, abandonment, post-purchase, win-back) to increase customer retention, repeat purchase rate, and LTV through advanced segmentation and personalization.
• Advanced Testing and Optimization: Design and oversee a rigorous A/B and multivariate testing framework for all key metrics (deliverability, open rates, CTR, conversion rate, revenue per email). Lead the transition to more complex, sophisticated personalization logic.
• Performance Analysis & Reporting: Analyze the performance of all email, push, and SMS/Direct Mail campaigns, providing executive-level insights and actionable recommendations to drive continuous channel growth and efficiency.
• New Channel Strategy – own the evolution into SMS and other potential channels

Cross-Functional Leadership & Operations

• Campaign Management Oversight: Oversee the entire email production process, including content briefing, list segmentation, quality assurance (QA), scheduling, and deployment, ensuring flawless execution across all communications.
• Cross-Functional Collaboration: Serve as the primary liaison between Marketing, Creative, Product, IT, and Data Science teams to ensure CRM data integrity, seamless integration of new features, and consistent brand messaging.
• Budget and Vendor Management: Manage the email marketing budget, track expenditures, and oversee relationships with key technology vendors (ESP, CDP, etc.) to ensure optimal platform performance.
• Maintain Channel Health: Own and monitor email deliverability, list hygiene, and compliance with CAN-SPAM, GDPR, and other relevant privacy regulations.

WHAT WE ARE LOOKING FOR (Qualifications)

• 5+ years of progressive experience in digital marketing, with a minimum of 3+ years directly managing an email marketing or CRM program for an e-commerce or retail brand.
• Demonstrated success in owning a channel and driving significant measurable revenue growth (quantifiable results required).
• Deep technical expertise with leading Enterprise Email Service Providers (ESPs) and Customer Data Platforms (CDPs) is required (e.g., Braze, Salesforce Marketing Cloud, Iterable, Segment, etc.).
• Proven ability to translate complex data into clear, strategic narratives and actionable business recommendations for executive leadership.
• Expertise in customer segmentation, lifecycle marketing, dynamic content creation, and cross-channel attribution.
• Strong organizational skills, extreme attention to detail, and a commitment to high-quality output in a fast-paced, high-volume environment.
• Bachelor’s degree in Marketing, Business, or a related field.

WHY WORK AT THE SHADE STORE®

We set out to create a company culture that is enjoyable and rewarding, where team members can have meaningful impact. Below are some of the perks and benefits of working at TSS:

• Competitive salary

• Medical Benefits

• 401k with Company Match

• Up to $100k Life Insurance & Short-Term Disability (Employer Paid)

• Legal and Pet Insurance Plans

• Employee Assistance Program

• Product Discount

THE SHADE STORE® offer is contingent upon:

• Proof of legal authorization to work in the United States for The Shade Store, which will be confirmed by E-Verify within three business days of your hire date

The Shade Store provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.