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Senior Manager, Global Social & Influencer Marketing

About the Role:

This is a senior global role based in New York City, sitting within Sokin's Centre of Excellence. You will support Sokin’s global social presence across influencer strategy, community, and executive voice, driving awareness, engagement, and pipeline through high-impact content, creator partnerships, and always-on community engagement.

You will lead activity across key channels including LinkedIn, Twitter and Instagram, working closely with social media and content managers to ensure alignment in strategy, execution, and performance across markets.

While NYC is your base for North American coverage, your remit, reporting line, and ways of working are global. You will shape strategy across regions, manage global tooling, and contribute directly to CoE-led initiatives.

About us:

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.

We Deliver Services Across

Global payments and receivables

Foreign Exchange (FX)

Treasury management

Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments

Key Responsibilities

Social Channels

Scale Sokin's global social channels, setting strategy, maintaining a strong and consistent voice, and driving measurable growth in engagement and reach.

Content Execution

Drive content velocity across formats including video, carousels, and thought leadership, building systems that enable faster production without sacrificing quality.

Influencer and Creator

Build and manage a global influencer and creator programme end-to-end, from identification to performance measurement, with clear commercial ROI.

Executive Advocacy

Develop a consistent and credible executive social presence for Sokin's leadership, drafting posts, threads, and commentary aligned to fintech and payments conversations.

Community Management

Own and scale Sokin’s community presence across platforms, leading day-to-day engagement, fostering meaningful interactions, and building an active, high-value audience.

Analytics and Social Listening

Own performance tracking across social and influencer activity, defining KPIs, building reporting frameworks, and translating data into actionable insights. Leverage social listening to identify trends, audience sentiment, and competitive signals, using this to inform content, campaigns, and overall strategy.

Agency Management

Serve as the primary contact for agencies or production partners, setting briefs, managing timelines, and ensuring high-quality output.

Event Coverage

Lead social coverage for events and conferences, building repeatable playbooks that can be scaled across regions and teams.

Cross-Functional Collaboration

Work closely with Demand Gen, PR, Product Marketing, and socialmedia and content managers across markets to ensure social and influencer activity supports broader go-to-market priorities.

What success looks like

Strong, measurable growth in engagement and reach at both regional and global levels

Clear influencer ROI tied to traffic, leads, and partnerships

A recognisable and credible executive presence across social

Faster, more efficient content production driven by scalable systems

An active, engaged community across key platforms

Social positioned internally as a core growth driver

About you

6–8 years in social media, with at least 2 in a senior or lead role within B2B fintech, payments, or financial services

Proven experience running influencer programmes end-to-end with measurable commercial outcomes

Strong background in community management and building engaged audiences

Track record of building executive social presences that generate reach and credibility

Hands-on experience with social and community management tools

Strong flair for copywriting across social and short-form formats, creating clear, engaging, platform-native content with the ability to adapt tone and voice effectively

Analytical and data-driven, tracking what matters and using insights to inform decisions

Comfortable operating in a fast-moving global organisation, working cross-functionally with multiple stakeholders

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.

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