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Senior Manager, Growth Marketing
Birmingham, United States
About This Location:
Join the team that supports the teams. At Mission Pet Health's Home Office in Birmingham, AL, our purpose is to provide world-class support to our network of 850+ animal hospitals nationwide. We manage the business side of veterinary medicine—from Finance and HR to IT and Marketing—so our 20,000+ hospital teammates can focus on what they do best: providing exceptional care to pets and their families.
We are a veterinarian-led, people-focused, and pet-obsessed organization, founded on the belief that local practices thrive with autonomy and excellent support. Our award-winning culture is powered by our WAG values:
Work Together, Amaze, and Grow. This philosophy has helped us be recognized by Newsweek as the #1 Most Loved Workplace in Healthcare and #11 in America for 2024.
What’s in it for you at our Home Office?
When you join our team, you’re not just starting a job; you’re building a career with a tangible, lasting impact. You can expect:
We are a veterinarian-led, people-focused, and pet-obsessed organization, founded on the belief that local practices thrive with autonomy and excellent support. Our award-winning culture is powered by our WAG values:
Work Together, Amaze, and Grow. This philosophy has helped us be recognized by Newsweek as the #1 Most Loved Workplace in Healthcare and #11 in America for 2024.
What’s in it for you at our Home Office?
When you join our team, you’re not just starting a job; you’re building a career with a tangible, lasting impact. You can expect:
- Unparalleled opportunities for personal and professional development.
- Industry-leading benefits in a culture where your well-being comes first.
- The chance to apply your expertise to support the future of veterinary care on a national scale.
We’re on a mission to be the greatest veterinary company in the world, and that mission is anchored by the incredible talent in our Home Office. If you're ready to make a difference for thousands of veterinary professionals and countless pets, we’d love for you to be a part of it!
Overview:
The Senior Manager, Growth Marketing will lead the strategy, planning, and execution of data-driven marketing initiatives that drive new customer acquisition and conversion. This role will own growth marketing channels end-to-end and will be responsible for scaling marketing performance through experimentation, optimization, and cross-functional collaboration. They will mentor and manage a team, fostering innovation and accountability to meet growth goals.
This role is a fully remote opportunity.
Key Responsibilities
- Develop and execute a comprehensive growth marketing strategy to drive qualified traffic, opportunities, and revenue.
- Own the new client growth marketing funnel, from lead through conversion, across all digital channels (paid media, websites, SEO, social, etc.).
- Set clear KPIs and track performance through dashboards, reporting regularly to senior leadership on progress and insights.
- Lead strategic testing roadmap (A/B and multivariate) to optimize conversion rates, engagement, and ROI.
- Partner closely with Analytics, Development, and Creative teams to align marketing campaigns with business goals.
- Manage, coach, and develop team members, fostering a high-performance culture.
- Oversee marketing budgets and allocate spend effectively to maximize return.
- Stay current on emerging trends, tools, and best practices in growth and performance marketing.
Required Qualifications
- 5+ years of experience in growth or performance marketing, with at least 1+ years in a leadership role.
- Proven track record of delivering measurable business growth through digital channels.
- Strong analytical mindset with experience using data to drive decision-making.
- Expertise in campaign management across paid search, paid social, display, and other paid and owned media channels.
- Strong people leadership, communication, and project management skills.
- Experience in fast-paced, high-growth environments strongly preferred.
- Experience in healthcare, veterinary, or multi-site business environments is a plus.
Benefits
Work with an organization recognized as #1 in Healthcare by Newsweek’s Most Loved Workplaces in 2024.
- Online discount platform
- Collaborative team of people who live out our WAG values (work together, amaze, grow)
- Competitive salary
- Health, dental + vision insurance
- 401K with a company match
- Life insurance, short-term disability, and telemedicine
- Upward mobility and growth opportunities
- Generous paid time off and company-wide holidays
- Discounted veterinary care for your four-legged family members
- An opportunity to make a valuable impact on over 800 veterinary hospitals nationwide
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