Senior Manager, Lifestyle Marketing

Responsibilities

• Own development of comprehensive email and SMS segmentation strategies that align with business goals.

• Oversee the planning, creation, and deployment of email campaigns, ensuring they are executed on time and within budget.

• Lead and develop a high-performing team, fostering growth through coaching, career development, and cross-functional exposure. Champion a culture of innovation and accountability.

• Analyze email campaign performance and provide insights to optimize future campaigns.

• Serve as a strategic partner to Revenue Management, Sales, and Brand Marketing to align lifecycle initiatives with pricing strategies, promotional calendars, and guest segmentation models.

• Lead innovation in lifecycle marketing by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.

• Own lifecycle marketing KPIs including retention, rebooking rate, and guest lifetime value. Manage campaign budgets and ensure optimal ROI through data-driven decision-making.

• Perform other duties as assigned.
  

Requirements

• Minimum of 10 years of experience in email marketing, with at least 3 years in a managerial role.

• Proven track record of developing and executing successful email marketing campaigns.

• Experience with CRM, marketing automation platforms, and email service providers.

• Intermediate knowledge of HTML, CSS, Dreamweaver or Sublime. Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.

• Data-driven mindset with the ability to analyze and interpret complex data sets.

• Excellent leadership and team management skills.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Exceptional communication and collaboration skills.

• Proficiency in HTML and email design best practices.

• Proven experience establishing strong collaborative relationships across varied sets of stakeholders.

• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.

• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
  

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family

• Health Benefits

• 401(k)

• Employee Stock Purchase Plan

• Training & Professional Development

• Tuition & Professional Certification Reimbursement

• Rewards & Incentives

• Base Salary Range: $110,200.00-$148,800.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
  

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.seabourn.com/en_US/our-company/mission-values.html

Seabourn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Seabourn will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com .

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