Senior Manager, Market Research & Consumer Insights (Contract)

DESCRIPTION

quip is a design-led oral health and wellness company that launched in 2015 and is on mission to change oral care habits from a have-to chore to a want-to ritual. quip creates bold, simple, design driven products that are backed by science and intuitive to use, which empower everyone to proactively make their mouth part of their daily wellness routine. quip's current personal care offerings include the American Dental Association accepted (ADA seal) adult and kid electric toothbrushes, smart brushes, rechargeable water flosser, refillable floss string, refillable gum and mints. All products are designed to help people build good oral care habits.

quip is a truly omni-channel business with strength in DTC, Retail, Amazon and Dental Professional DTC channels.

We are looking for a Senior Manager, Market Research & Consumer Insights based out of our Brooklyn office. As Senior Manager, Market Research & Consumer Insights, you will be quip's resident expert on our consumers, oral wellness trends, and product innovation opportunities. You'll lead market research initiatives that inform new products, portfolio planning, brand positioning, and overall consumer experience. You'll work cross-functionally with Marketing, Product, and Creative teams to turn insights into action. This is a contract role, scoped at approximately 30 hours per month, with the potential for additional hours as needs evolve.

Hourly Rate: $125

RESPONSIBILITIES

• Lead Market Research & Insights: Design, execute, and analyze qualitative and quantitative research studies, including surveys, focus groups, ethnographies, and in-home testing.
• Consumer-Centric Storytelling: Translate insights into actionable recommendations that guide product development, marketing strategy, and brand positioning.
• Portfolio & Product Foresight: Leverage research and trend analysis to inform short- and long-term product and portfolio strategy.
• Cross-Functional Collaboration: Partner with Product, Marketing, Creative, and CX teams to integrate consumer insights into campaigns, product launches, and content initiatives.
• Research Operations: Manage research calendar, vendor relationships, sample targeting, survey programming, and qualitative fieldwork logistics.
• Data Synthesis: Combine multiple data sources—primary research, transactional data, digital analytics, secondary research—to generate holistic insights.
• Market Trend Analysis: Stay on top of oral wellness, personal health, and lifestyle trends to guide strategic recommendations and inspire the team.
• Presentation & Influence: Communicate findings effectively to senior leaders and cross-functional teams, tailoring insights to the audience.

REQUIREMENTS

• 6+ years of experience in market research, consumer insights, or foresight, ideally in CPG, wellness, or related industries. Has an entrepreneurial mindset and enjoys navigating through non-linear situations.
• Expertise in qualitative and quantitative research methods, including surveys, focus groups, cross-tab analysis, and regression modeling.
• Experience managing external research vendors and internal research operations.
• Strong analytical and creative thinking skills; ability to balance data-driven insights with strategic storytelling.
• Excellent communication and collaboration skills; able to influence decisions across teams.
• Comfortable managing multiple projects in a fast-paced environment.
• Proficiency with research platforms such as Qualtrics, survey programming, and statistical tools.

Benefits:

• Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
• WiFi enabled rooftop
• Dog-friendly office space
• Fully stocked kitchen with snacks (make sure to use your quip after snacking!)
• The opportunity to help us make oral care more simple, effective and accessible!