Senior Manager - Marketing (FMCG)

A. Sales Strategy & Planning

• Develop and implement annual and quarterly sales plans.
• Set territory-wise sales targets and monitor achievement.
• Identify new market opportunities (urban, rural, institutional, horeca).
• Plan product launches and promotional activities.

B. Distribution & Channel Management

• Appoint and manage distributors, super-stockists, and dealers.
• Ensure primary and secondary sales growth.
• Monitor distributor ROI and stock movement.
• Improve market penetration and numeric distribution.
• Handle modern trade and general trade channels.

C. Team Management

• Recruit, train, and lead Area Sales Managers (ASM), Sales Officers, and field executives.
• Conduct regular sales reviews and performance tracking.
• Set KPIs and ensure achievement.
• Provide on-ground coaching and market visits.

D. Revenue & Profitability

• Achieve sales volume and value targets.
• Control trade schemes, discounts, and promotional budgets.
• Improve gross margins.
• Monitor credit limits and outstanding collections.

E. Market Development

• Conduct competitor analysis (pricing, schemes, branding).
• Track performance of brands like:
• Tata Consumer Products (Tata Tea)
• Hindustan Unilever Limited (Brooke Bond, Taj Mahal)
• Wagh Bakri Tea Group
• Identify consumer trends in packet tea, loose tea, and premium blends.
• Recommend product positioning and pricing strategies.

F. Reporting & MIS

• Prepare weekly and monthly sales reports.
• Analyze sales data, territory performance, and market feedback.
• Present sales forecasts to management.
• Maintain CRM and ERP sales records.

G. Institutional & Bulk Sales (If Applicable)

• Develop HoReCa, corporate, and government supply channels.
• Negotiate annual contracts and rate agreements.

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: Hybrid remote in Shakarpur, Delhi, Delhi