Senior Manager of Digital Experience & Performance

Senior Manager, Digital Experience and Performance

Who are we and what do we do?

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:

As a Senior Manager, Digital Experience and Performance and reporting to the Senior Director of Digital Experience and Performance, you’ll lead a team while working cross-functionally to implement eCommerce best practices including merchandising, promotional strategies, SEO tactics, digital content management, conversion rate optimization, and more.

This position is a centralized touchpoint that connects digital initiatives between E-commerce to Marketing, Innovation, Technology, and Analytics.

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app, and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Location: This position will work onsite at our Corporate Office in Sandy Springs, GA Monday – Thursday, with work from home flexibility on Fridays.

What that looks like day to day:

• Oversee site and app content strategy and execution. Including homepage, PLPs and landing pages.
• Lead cross-functional planning with marketing, merchandising, and operations to deliver seamless omnichannel experiences.
• Manage site testing, personalization, and A/B experimentation programs.
• Lead online merchandising strategies, including product categorization, search strategies, and product content.
• Develop strategies and tactics to drive volume, customer engagement, and profit for respective categories.
• Partner with internal and external teams to implement SEO and discoverability best practices.
• Actively analyze the business to provide meaningful insights into performance – assessing category, customer, and shopping behavior through the digital channel
• Plan and launch promotions: working with the creative services and technology teams to get the appropriate marketing messages, products, categories, and landing pages uploaded to the site
• Partner with UX and development teams to implement new site experiences from concepting to delivery.
• Coordinate category specific initiatives cross functionally to drive revenue
• Work closely with key business stakeholders at to conceptualize new ideas based on business objectives and goals from the organization
• Bring ideas to the table! Yes, we are looking for someone to help bring our concepts to reality, but we are also looking for an individual who will draw from their own experiences and insights to consistently enhance and improve our technology by bringing new ideas
• Project manage 100% of your work 100% of time, from concept development and design through completion
• Be a category expert and "go to" person by their cross-functional partners

What You Bring:

• 5+ years of B2C/D2C eCommerce experience
• Familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc)
• Ability to effectively manage and deliver on competing priorities, demonstrating change agility.
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

How You Work:

• Exceptional communication, prioritization, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Must be able to connect dots from issue to resolution, both directly and indirectly, then make recommendations
• Ability to work in a cross-functional environment: proactively seek and drive alignment with other teams on key initiatives
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks

What We Offer:

• Onsite work environment with Friday work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners, and leadership.
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance.

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, veteran status, or being a member of the Reserves or National Guard.