Senior Manager – Product

ABOUT ROUTE MOBILE

Route Mobile is a leading global Communications Platform as a Service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). Our range of enterprise communication services includes smart solutions in Enterprise Messaging, Enterprise Voice, IP Messaging, Email Marketing & Mobile Identity. As part of our Telco solutions with a goal of Revenue Assurance, we offer SMS Filtering, Analytics & Monetization.

We are looking for an experienced product marketing professional who will work within the Product Team, reporting to the Head of Products, and plan and execute the go-to-market strategy for all products and services.

This role requires a passionate, collaborative, and solution-oriented approach and provides the opportunity to work with some of the biggest brands in the region in industries such as retail, hospitality, healthcare, travel, financial services, and real estate, to name a few.

• Lead & own the go-to-market strategy for all products & services in the company and execute new product launches.
• Plan Live events & webinars for our product launches.
• Drive Product Learning & Development within the organization on a weekly basis.
• Develop year-long marketing plans and drive adoption for new Products & Services by region, including defining the value proposition and articulation of product positioning
• Work with our regional offices and international teams to extract and provide market insights for each of our products and services within the local markets.
• Utilizing the insights gained from customers, business managers, and competitors, help tailor our offerings with a local context.
• Work jointly with Product Managers to identify needs and sharpen product offerings based on feedback from BMs, Customers, and Local Market Product Benchmarking
• Work jointly with our core customer set: Enterprises, Global & Local Aggregators, Operators to understand their needs and work on solutions to support them
• Work closely with the in-house Marketing team for branding, designing, tracking social updates
• Publish the Monthly Order Book per Product to Management with Insights
• Publish the Monthly Activation Tracker per Product to Management with Insights

• Excellent communication skills-written and verbal
• An ability to understand overall business processes, basic technical concepts, and communicate concisely and articulately.
• Proficiency in MS Office and presentation tools
• Excellent time management and leadership skills
• Ability to work with minimal supervision
• MBA/PGDM
• 6+ years of overall work experience
• Atleast 4 years of experience in Digital Communications
• Good understanding of Technology Products (digital communication a plus)
• Demonstrated ability of marketing technology products across geographies
• Demonstrated ability of setting up Launch Events across geographies and funneling in Potential Customers
• Demonstrated ability of re-marketing, cross selling and up selling