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Senior Manager-Sales planning and Strategy
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Zee Entertainment Enterprises Limited - Revenue - Operations - Linear - Sales Planning & Strategy - Sales Planning & Strategy
Mumbai
Job Description
Viewership & Advertising expenditure analysis with the sole intent of Revenue Maximization & growth
- Ability to create ‘USPs’ for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind
- Keeping a tab on competition & providing top management with inputs on overall trends in the genre.
- Giving inputs to the Pricing process & Deal discussions to improve yield
- Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.
- Actively seek & suggest integration opportunities in existing & upcoming programs.
- Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes
- Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.
Job Requirement
Teamwork, Flexibility to work under pressure, Media planning, Story-telling, good with numbers, communication, adaptability, MS Office (Excel & ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.
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