Senior Manager - Strategy & Insights

We’re looking for a Senior Creative Strategist to join our Strategy & Insights team if you are someone who can turn data, culture, and human truths into sharp strategic platforms and inspiring creative springboards then we'd like to hear from you.

What You’ll Lead

• End-to-end strategic development across key brands
• Insight generation using cultural, social, and category intelligence
• Cross-collaboration with creative, comms, innovation, and social teams
• Proactive thinking that drives award-worthy, effectiveness-focused work
• A culture of strategic excellence within the team

What You’ll Do

• Build focused, inspiring creative briefs and connection strategies
• Translate complex data (qual & quant) into clear narratives and creative opportunities
• Lead research initiatives (primary & secondary) and trend analysis
• Support Effectiveness & Creative Award submissions
• Participate in pitches with strong, differentiated strategic thinking
• Monitor campaign performance and develop optimisation recommendations
• Produce compelling client presentations that land the story and the work
• Strengthen client relationships through trust, insight, and proactive partnership

What You Bring

• 7+ years in strategy, insights, brand planning or cultural strategy
• Strong analytical, conceptual and storytelling skills
• Ability to simplify complexity and inspire ideas
• Confident presenter with excellent deck-craft
• Strong collaborator who builds trust with creative teams and clients
• Proactive, curious, culturally plugged-in
• Native Arabic preferred
• Bachelor’s or Master’s in marketing, research, communications, data, or business

Core Competencies

• Strategic & analytical thinking
• Cultural intelligence
• Clear communication & storytelling
• Client partnership
• Strong planning skills
• Reliable leadership & mentoring approach