Senior Marketing Analyst

Responsibilities

• Build and maintain reliable data pipelines across web, CRM/CDP, email, paid media, and social platforms etc. to ensure clean, consistent, accessible data.
• Analyze campaign and channel performance to identify trends, ROI, and optimization opportunities.
• Translate marketing questions into clear analytical plans and execute analyses independently.
• Design and interpret A/B tests and experiments to ensure statistical significance is reached, validate hypotheses and inform marketing strategy.
• Develop marketing dashboards and reports (Looker, Tableau, etc.) to track KPIs and communicate insights to the VP of Marketing.
• Identify and analyze customer segments and cohort behavior to inform targeting, retention, and creative strategy.
• Collaborate cross-functionally with systems, member services and operations teams to get the full view of customer data.
• Recommend actionable adjustments to budgets, targeting, and creative based on performance data.
• Prioritize analytical projects based on business impact; balance quick-turn insights with long-term measurement improvements.
• Establish and document marketing measurement best practices to ensure accuracy and scalability.
• Stay current on marketing analytics tools, attribution models, and emerging AI and marketing data trends.

Qualifications

• 3+ years of experience in marketing analytics, data analysis, or a similar role.
• Proven experience supporting paid media, lifecycle, and cross-channel marketing programs to optimize performance.
• Deep understanding of marketing performance metrics, attribution, segmentation and campaign tracking.
• Proficient in SQL and Excel; experience with Python or R for advanced analysis a plus.
• Skilled in visualization tools (Looker, Tableau, or similar).
• Familiar with SEO, SEM, and digital media analytics.
• Strong grasp of A/B testing, experimental design, and statistical analysis.
• Solid foundation in statistics, hypothesis testing, and optimization techniques,
• Exceptional communicator and critical thinker, able to translate complex data into simple, actionable insights.
• Highly organized, detail-oriented, and self-directed with a strong sense of ownership.
• Collaborative with a team/athlete mindset.

• Strong salary and benefits package that includes health insurance, stock options, and more. We want you to thrive here!
• A dynamic and vibrant work culture that promotes personal growth, collaboration, and risk-taking.
• Equipment you need to get your work done effectively.
• Mileage reimbursement.
• A Switchyards membership for you and your family.
• 1000000000000001 cups of coffee.