Senior Marketing Coordinator

ESSENTIAL FUNCTIONS:

Lead public communications strategy and initiatives for WG:

• Ensure branding and messaging consistency across all platforms
• Manage communications calendar, announcements, and press releases

Manage marketing efforts for Waterloo Greenway and Moody Amphitheater:

• Use innovative marketing techniques to elevate WG brand public awareness
• Create and manage marketing campaigns related to WG special events, rentals, and project/ phasing milestones
• Lead marketing plans for amphitheater venue events in collaboration with Live

Nation and WG staff

• Act as marketing point of contact for co-presented and third-party events, including coordinating creation/delivery of assets and promotional materials
• Compile regular reporting to communicate marketing campaign performance

Marketing & Communications Manager

Job Description

Manage announcements, public relations, and media inquiries:

• Manage communications process, approvals, and timelines for press releases and media alerts
• Develop working relationships with promotional partners and local media
• Manage media inquiries and interview scheduling with WG staff members
• Coordinate communications needs for City of Austin stakeholders including the PARD and WPD departments and Public Information Officers
• Other tasks as assigned

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Computer work and sitting for long periods of time
• Programming and event set-up and support
• Some evening and weekend hours

QUALIFICATIONS - EDUCATION AND EXPERIENCE:

Minimum qualifications

• Bachelor’s Degree in Communications/Journalism, Marketing, or related field
• 5-7 years of experience leading communications & marketing plans
• Knowledge of HTML/web editor email experience preferred
• Strong knowledge of social media management
• Excellent written and verbal communication and people skills
• Intermediate level of Microsoft Office (Word, Excel, Outlook, PowerPoint) and other programs
• Knowledge of Public Relations preferred
• Self-motivator and collaborator
• Strong organization skills. Completes projects quickly with a strong eye for details
• Able to work in a fast-paced environment with multiple projects
• Experience in a non-profit setting a plus

KNOWLEDGE, SKILLS, AND ABILITIES:

• Excellent writer with a strong command of English grammar.
• Excellent verbal and interpersonal communication skills.
• Possesses a strong understanding of cross-cultural communication and strive for cultural proficiency in all communications.
• Mission-driven with a desire to add value and grow with the organization.
• Ability to manage multiple priorities in a fast-paced and deadline-oriented environment. Fiscally responsible and uses reasoned judgment.
• Ability to self-direct work and follow through without being prompted.
• Highly responsive to internal and external requests.
• Commitment to the values of equity and inclusivity.

ORGANIZATIONAL RELATIONSHIPS:

• Reports to: Director of Creative and Communications
• Supports: All departments
• Peer collaboration/communicates with (internal, external): Conservancy Staff, City of Austin staff, consultants, designers, photographers, writers, printers, media partners etc.

EQUAL EMPLOYMENT OPPORTUNITY

Waterloo Greenway strongly supports equal employment opportunity for all applicants

regardless of race, color, religion, sex, gender identity, pregnancy, national origin,

ancestry, citizenship, age, marital status, physical disability, mental disability, medical

condition, sexual orientation, genetic information, or any other characteristic protected by

state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level

of work performed by employees within this classification. It is not designed to contain or

be interpreted as a comprehensive inventory of all duties, responsibilities, and

qualifications required of employees assigned to this job.

Pay: $60,000.00 - $65,000.00 per year

Work Location: In person