Senior Marketing Executive

Title:

Senior Marketing Executive

Location:

New Cairo, Cairo, Egypt (Full Time)

Company:

DISTY 360

About us:

We are dedicated to delivering state-of-the-art software solutions that enhances efficiency, productivity, collaboration, and quality in construction projects. Our mission is to empower our clients in Middle East and Africa with tools help them to succeed in a dynamic industry.

Role Overview: 

We are looking for a Senior Marketing Executive to join our dynamic team. This role is ideal for a creative and results-driven marketer who can execute campaigns, manage digital channels, and marketing initiatives. This role will develop and execute marketing strategies across Middle East and Africa and enhance our online presence, brand awareness, lead generation, and engage target audiences that drive to an organization growth.

Key Responsibilities:

- Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.

- Analyze performance metrics to optimize campaigns and improve ROI.

- Create and curate engaging content for online platforms, including website, blog, social media, and email campaigns.

- Stay up to date on the latest trends and best practices in digital marketing to drive innovation and growth.

- Collaborate with cross-functional teams to align marketing strategies with business goals.

- Collaborate with teams to create engaging content and marketing materials.

- Monitor and respond to online reviews, comments, and inquiries on social media and other digital platforms to maintain a positive brand image.

- Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the digital space.

- Manage and optimize digital advertising budgets to maximize ROI and reach target audiences effectively.

- Work closely with the sales team to align marketing efforts with sales objectives and support lead generation and customer acquisition goals.

- Support channel partners with marketing materials and joint campaigns.

- Develop and execute email marketing campaigns, including segmentation, automation, and personalization strategies to drive engagement and conversions.

- Implement strategies for lead generation, customer retention, and nurturing campaigns to support the overall marketing and sales funnel.

Qualifications:

- A bachelor's degree in marketing, communications, business, or a related field.

- Proven practical minimum 3 years of experience in B2B SaaS or technology marketing.

- Previous experience in technology or construction sectors is a plus.

- Strong knowledge of digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.

- Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.

- Excellent analytical skills with the ability to interpret data and derive actionable insights.

- Creative mindset with a keen eye for design and engaging content.

- Strong communication and collaboration skills.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Certifications in digital marketing (e.g., Google Ads, Google Analytics, Zoho) is a plus.

Why Join us?

- Competitive salary and comprehensive benefits package.

- Work with a forward-thinking team at the forefront of construction technology.

- Collaborate with a talented team in a dynamic and supportive environment.

- Opportunities for professional development and career advancement.

If you are ready to take your career to the next level, and excited to make an impact, we want to hear from you! Apply now or send your resume to jobs@disty360.com

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