Senior Marketing Executive

Digital Marketing Strategy & Execution

• Develop and implement integrated digital marketing strategies tailored to industrial/manufacturing audiences.
• Manage and optimize campaigns across digital channels including Google Ads, LinkedIn, industry portals, email marketing, and retargeting platforms.
• Lead SEO/SEM initiatives to enhance organic ranking and improve qualified traffic.
• Oversee website content, UX improvements, landing pages, and conversion optimization.

Content Development

• Create and supervise high-quality B2B content such as product videos, case studies, whitepapers, brochures, technical blogs, and social posts.
• Collaborate with product and engineering teams to simplify technical information into compelling customer-focused content.
• Manage content calendars and ensure consistent brand messaging.

Lead Generation & Automation

• Plan and execute lead-generation campaigns targeting distributors, OEMs, EPCs, and industry buyers.
• Implement and optimize marketing automation workflows (HubSpot/Zoho/Marketo) to nurture leads.
• Track MQLs/SQLs and coordinate with the sales team for follow-ups.

Market Research & Analytics

• Conduct market and competitor research to identify trends, customer needs, and digital opportunities.
• Analyze performance metrics across campaigns using Google Analytics, dashboards, and CRM data.
• Present monthly reports with actionable insights for continuous improvement.

Branding & Communication

• Strengthen brand presence across digital platforms, online directories, and industry communities.
• Support development of corporate presentations, product sheets, catalogs, and branding materials.
• Manage participation in digital trade shows, webinars, and virtual events.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Work from home

Education:

• Bachelor's (Preferred)

Work Location: Remote