Senior Marketing Manager

As our Senior Manager of Marketing for the US, Canada, and the UK, you’ll bring a deep understanding of marketing, customer journeys, buyer personas, and sales processes—paired with a passion for digital execution. In this role, you will collaborate closely with the Senior Director of Marketing to shape and refine our overarching digital marketing strategy. You will then lead the Sensei Marketing team in executing integrated, omni-channel campaigns that build brand awareness and generate leads across our full portfolio of products and services.

We are looking for an individual to serve as our subject matter expert in the development and deployment of marketing automation campaigns, including but not limited to email marketing, PPC, display ads, social media, remarketing, and other digital marketing channels. This individual will have a drive to know what the latest and greatest trends in digital marketing are and will be quick to learn and implement them.

This individual will bring a “digital first” mindset to evolve the way Carestream Dental engages with customers, patients, dealers and business partners. You will be responsible for pushing creative boundaries, leveraging data-driven insights to design campaigns that not only elevate brand presence but also deliver cohesive, impactful experiences across every touchpoint.

A truly integrated marketing strategy involves digital, but also traditional marketing tactics, content, media, personalization, co-marketing, sponsorship, and events, therefore this person will have a strong understanding of how those best work together to enhance the customer experience and drive business objectives.

As Senior Marketing Manager, you will serve as both a leader and a hands-on partner to your team. You’ll manage day-to-day tasks, provide direction, and ensure alignment with broader business objectives, while also fostering a culture of creativity, accountability, and continuous improvement. By mentoring and developing talent, encouraging collaboration across departments, and empowering your team to innovate, you’ll drive impactful campaigns that strengthen brand awareness, generate leads, and support long-term business growth.

• Innovative Digital Campaign Creation and Optimization
  • Work with Senior Director of Marketing to drive innovation in campaign strategies by introducing fresh concepts, formats, and storytelling techniques that differentiate the brand
  • Lead marketing efforts for ecommerce through email, social, paid media, etc.
    • Develop and execute inventive display, paid social, and paid search ad campaigns
    • Plan, develop, and execute PPC campaigns across Google Ads, Bing, and LinkedIn to drive targeted traffic and conversions
    • Conduct thorough keyword research and audience targeting to maximize reach and relevance
    • Write compelling ad copy and design engaging creatives that align with campaign goals and brand messaging
    • Work with marketing to ideate and launch organic social media campaigns
    • Develop and execute social media reputation and community management and engagement strategies
  • Brand Awareness and Reputation Management
    • Develop and execute strategies to elevate brand awareness and strengthen brand positioning by crafting creative storytelling that clearly communicates value and differentiates the brand in a competitive market
    • Monitor brand presence across social media, review sites, and digital platforms to ensure consistent, positive representation
    • Respond strategically to comments, reviews, and inquiries in a timely, professional manner to strengthen trust and credibility
    • Develop and implement reputation management strategies that address potential risks and highlight positive brand stories
    • Leverage social listening and monitoring tools to track sentiment, identify emerging trends, and inform proactive outreach
  • New Customer Acquistion
    • Experiment with innovative growth tactics—from account-based marketing to emerging platforms—to attract and win new customers
    • Develop demand generation programs that combine paid media, SEO, content marketing, and social engagement to expand the customer base
    • Leverage data-driven targeting and segmentation to identify high-potential audiences and convert them into qualified leads
  • Marketing Automation
    • Build and manage marketing automation activities to increase customer and prospect engagement and ultimately drive lead generation
    • Collaborate with business unit marketing managers to increase the use of digital tools and automation as applicable
  • Reporting and Budgeting
    • Design and deliver custom reports and dashboards that provide actionable insights into campaign performance, audience engagement, and ROI
    • Use analytics to advise marketing managers how and when to adjust tactical efforts and to help guide strategic decisions and optimize future marketing initiatives and improve outcomes
    • Oversee and track marketing budgets with accountability, ensuring spend aligns with strategic priorities, delivers measurable ROI, and remains within approved limits
  • Cross-Functional Marketing
    • Support marketing and event managers to deploy emails within campaigns and to promote events and webinars
    • Create and send marketing surveys as needed
    • Segment, build and pull target lists from CRM and other databases
    • Partner with event managers on virtual tradeshows including virtual booth setup, content, and pre/post marketing communications
  • Functional Support
    • Serve as the subject matter expert of marketing tools like Marketo, Showpad, LaunchPad, Google Ads, and Meta Ads. (The marketing tools that are high priorities for improving digital customer engagement in US&C marketing efforts)
    • Support marketing managers in their ongoing learning of Marketo and campaign development
    • Ensure leads are being captured and shared in a timely manner to be entered in CRM and sent to sales
    • Stay current on digital marketing trends and recommend opportunities for the organization to be more effective at greater ROI in marketing lead generation efforts
  • Events (Tradeshows)
    • Develop pre-, during-, and post-event marketing campaigns to maximize visibility, generate leads, and nurture prospects
    • Coordinate cross-functional teams (sales, product, creative, and operations) to ensure cohesive brand presence and messaging at events
    • Track event performance metrics (attendance, engagement, lead generation, ROI) and provide post-event analysis and recommendations
    • Oversee logistics including swag and printed collateral, vendor management, shipping, and compliance with event requirements
    • Identify new event opportunities to expand market reach and strengthen industry presence

Essential Skills

• Ability to quickly evaluate key digital marketing metrics and strong understanding of those levers to push and pull to best optimize our marketing efforts, resources and budget
• Collaborate with cross-functional teams and fellow Americas team members
• Interpersonal Skill - Ability to manage multiple projects simultaneously and meet deadlines, be self-motivated, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills
• Communication skills both in verbal and in written, able to clearly articulate objectives and requirements; appropriately follows-up with project collaborators
• Task management - ability to track multiple projects and requirements; follow-up with deliverables; anticipate challenges and appropriately mitigate
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do

Essential Experience and Education

• Bachelor's Degree: Digital marketing, Marketing, or related field.
• Five (5) years experience with Marketo or similar marketing automation tool is a requirement
• Marketing automation certified a plus but not a requirement
• Digital marketing certified by AMA, DMI, ANA or other reputable marketing association a plus but not a requirement
• A candidate for this position must have 8 years in working experience in digital marketing, leading teams, agencies and collaborating with cross-functional teams
• Experience creating digital marketing activities that increase engagement and conversions is a must
• Passion for understanding personas and buyer journeys to best leverage digital marketing to engage customers / prospects with the right message, at the right time, in the right channel
• Insights to continuously improve those customer / prospect experiences
• Capable of leading and gaining support from cross functional teams for new ways of working
• Must have a collaborative spirit, keen sense of organization and attention to detail
• Ability to work independently and contribute in a team environment
• Effective verbal and written communication skills
• Strong desire to succeed

Salary: $115,000