Senior Marketing Manager

C.A.S.E has an annual budget of $14M and a staff of 70+ employees.

About the Position:

The Senior Marketing Manager (SMM), National Center, is key to our strategic marketing outreach efforts, specifically for the grant-based work of the National Center for Adoption Competent Mental Health Services. The SMM uses web-based platforms along with creative outreach channels to capitalize on current outreach trends to reach and engage child welfare and mental health professionals nationwide with key message content.

The SMM is instrumental in the success of the National Center for Adoption Competent Mental Health Services. This position ensures effective marketing support to meet all grant and program goals and is responsible for all external and internal communications. The SMM leverages creative marketing strategies to ensure child welfare, mental health, and families across the nation are aware of Center offerings and that our active engagement grows over the project's life. The SMM develops all materials and is responsible for branding and all creative assets. This position requires developing, implementing, and monitoring a strategic marketing/communication plan for this initiative.

Note: Must occasionally attend specific agency functions in the evening and/or on weekends. Minimal travel may be required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Planning + Oversight

• Develop, implement, and oversee an ongoing strategic marketing/communications plan for the National Center for Adoption Competent Mental Health services, including setting priorities, goals, measurable objectives, and strategies.
• Ensure that marketing activities effectively support the attainment of Center goals and objectives.
• Strategically evaluate response to efforts, report on progress, and make changes as needed.
• Lead ongoing brand strategy, rollout, and compliance with internal and external audiences.
• Support strategies and priorities for communications consultants (creative and website), including needs assessment, timelines, and budgeting.

Team Leadership + Collaboration

• Serve as a key leader on the marketing team at the Center and as part of C.A.S.E.’s Marketing + Communications Department, identifying goals, developing work plans, and delegating work.
• Work in close collaboration with the Center Leadership to:

• • Ensure the Center is a dynamic knowledge repository and best practice site that will build the capacity of all States, Tribes, and Territories;
  • Support the on-site work in sites to build alliances with the mental health system and support access to the adoption of competent mental health services.

Content + Creative Development

• Develop marketing materials that are easily modifiable for the broadest use by the national team.
• Support development, curation, and dissemination of authoritative information and effective tools on culturally responsive and linguistically appropriate competent mental health services.
• Support video creation and distribution.
• Develop content for the website and knowledge repository.
• Collaborate with Graphic Design staff to maintain consistent branding throughout digital and print creative assets.

Campaigns + Audience Engagement

• Creatively promote all Center offerings for maximum uptake, including webinars, training, case studies, peer learning, and more.
• Create and deploy marketing and social campaigns to reach target audiences and calls to action, in collaboration with C.A.S.E.’s Social Media Strategist.
• Magnify reach by developing strategic communication alliances/partnerships.

Core Competencies

• Strategic Leadership: Translate organizational priorities into comprehensive marketing plans and owning discreet bodies of work within the team.
• Team Development: Support the building and refining of the team structure, ensuring a collaborative and results-driven culture.
• High-Level Execution: Oversee complex, cross-departmental campaigns and events.
• Executive Collaboration: Act as a key partner to executives, providing strategic marketing insights.
• Core Leadership Skills: Demonstrate superior stakeholder management, people management, communication, strategic thinking, and ability to generate measurable impact.
• Influence Leadership: Lead through influence, skillfully managing complex projects involving multiple stakeholders with competing priorities.
• Conflict Resolution: Leverage deep understanding of self and others to resolve conflicts, build mutual respect, and foster a collaborative culture.

Preferred Stretch Competencies

• Visionary Planning: Develop long-term marketing roadmaps aligned with organizational growth.
• Thought Leadership: Establish the organization’s voice in national conversations through PR, content, and campaigns.
• Cultural Stewardship: Build initiatives that strengthen the organizational culture of innovation, belonging, and resilience.
• External Leadership: Excel at stakeholder management, balancing internal leadership responsibilities while advancing the mission and brand externally through partnerships and advocacy.
• Team Collaboration: Fosters alignment across teams by integrating insights from diverse perspectives, enabling informed decision-making and driving outcomes in complex or uncertain situations.
• Complex Problem Solving: Diagnose intricate challenges and oversee the design and implementation of effective solutions in collaboration with internal and external stakeholders.

OTHER DUTIES AND RESPONSIBILITIES:

• Within 90 days of hire, completes NTI for Child Welfare. Gains working knowledge of Training for Adoption Competency (TAC) and other C.A.S.E. training offerings, including developing working knowledge of products, audiences, learning objectives, product benefits, and product relationships.
• Completes other professional trainings as assigned.
• Attends National Center on-site, one-day team meetings (typically 4–5 times per year).
• Engages in Marketing and Communications Department (in-person) monthly team meetings and periodic team retreats.
• Participates in monthly C.A.S.E. staff meetings (in person or virtual) and other C.A.S.E.-related activities as assigned. Participates in National Center on-site team 1-day meetings as required typically 4-5 times a year and Marketing and Communications Department monthly team meetings and team retreats.
• Adheres to C.A.S.E. core values.

• Supports the program’s operational philosophy, goals, and objectives congruent with C.A.S.E's mission, values, vision, and strategic direction.
• Performs other related duties as may be required.

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• At least 10 years of experience in marketing, preferably in a non-profit organization.
• Working knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Instagram, LinkedIn, Twitter).
• Basic graphic design and video skills a plus using industry-standard software. Creativity and idea generating are appreciated!
• Experience in WordPress or other CMS. Website editing experience and knowledge are a plus!
• Excellent writing and communication skills, including proficiency in editing and proofreading.
• Goal-oriented, self-motivated, and works independently yet collaboratively as a part of a harmonious team to meet goals.
• Excellent verbal and written communication skills with an aptitude for collaboration.
• Project management skills, including timelines, model and initiative execution strategies, and the ability to relay the needs of projects to others.
• Demonstrated experience with media/press or communications activities and public speaking.
• Strong writing, editing, and public speaking skills.
• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities to create national brand awareness.
• Experienced with public relations, content marketing, and event marketing.
• Experience within the mental health and/or child welfare space preferred.

Work Environment + Expectations

• Hybrid – attendance at in-person meetings is required at our Burtonsville, MD office on at least a monthly basis. Candidate must live within 50 miles of the Burtonsville, Maryland office.
• Must be able to attend occasional evening/weekend events as required.
• Ability to thrive in a fast-paced, mission-driven, and collaborative work environment.

CERTIFICATES, LICENSES, REGISTRATIONS: Ability to pass required state and local background checks.

SUPERVISION EXCERCISED: None

SUPERVISION RECEIVED: Reports to the Chief Marketing Officer, with a dotted line to the Director of Knowledge and Dissemination.

MINIMUM QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the minimum knowledge, skill, and ability required unless otherwise stated.

COMMENTS: Other relevant education and/or experience may be substituted for stated minimum education and experience requirements.

The position is full-time with a competitive salary and benefits. Candidates must reside within 50 miles of the Burtonsville Office.

Salary & Benefits:

Salary: $90-$100K

Benefits: Competitive benefits including medical, sick leave and vacation, 403(B) retirement, and flexible hours. Hybrid (virtual/in-person) work schedule. 12 Paid Holidays, including your birthday! Vacation and Sick leave.

Please visit www.adoptionsupport.org to submit a resume and letter interest.

C.A.S.E. does not discriminate on the basis of race, color, religion, military or veteran status, or any other category protected under applicable federal, state, or local law.

Emboldened by the core belief that all children deserve a safe, loving, permanent home and dedicated to providing inclusive, family-focused services, C.A.S.E. draws on expertise, research, and lived experience to innovate and pay it forward by educating and empowering others. Together, we commit to work both internally and externally with Compassion, Integrity, Excellence, and Innovation.

C.A.S.E. maintains a drug and alcohol-free workplace.

C.A.S.E. participates in E-Verify.