Senior Marketing Manager

Senior Marketing Manager

Job Description

Who We Are:

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of private label products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities.

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

We’re looking for a strategic and data-driven Sr. Marketing Manager to lead Marketlab’s Demand Generation and Marketing Operations functions. This is a high-impact role responsible for building and optimizing the programs, systems, and processes that fuel our marketing engine.

Reporting to the Director of Marketing, this leader will own the strategy and execution of campaigns that drive awareness, engagement, and pipeline growth across key healthcare audiences—while ensuring operational excellence through strong marketing automation, data governance, and reporting practices.

The Sr. Marketing Manager will oversee campaign performance across email, digital advertising, and social channels; manage our marketing technology stack, including Marketo; and deliver insights that demonstrate marketing’s impact on revenue. This role also leads a Marketing Project Manager to ensure cross-functional alignment and seamless execution of marketing initiatives.

It’s an opportunity to shape how Marketlab connects with healthcare professionals, scale the systems that support growth, and play a central role in advancing a modern, performance-driven marketing function.

Functional/Technical Competencies

• Data Driven Marketing & Analytics - Uses marketing analytics to track and measure the effectiveness of campaigns, adjusting strategies based on data.
• Project Management & Execution - Manages multiple marketing initiatives simultaneously, ensuring that they are completed on time and within budget.
• Sales Enablement & Support - Collaborates with sales teams to create materials, presentations, and tools that support sales efforts.
• Digital Marketing & Online Presence - Utilizes digital marketing strategies, including SEO, SEM, email marketing, and social media, to engage customers and generate leads.

Behavioral Competencies

Strategic Thinking and Problem Solving

• Anticipates challenges and proactively identifies opportunities to improve marketing performance and efficiency.
Balances long-term strategic priorities with short-term execution needs.

Collaboration and Cross-Functional Partnership

• Builds strong relationships across Marketing, Sales, Product, and Operations.
Encourages open communication and alignment to shared goals.

Accountability and Ownership

• Takes initiative, follows through on commitments, and ensures high-quality outcomes.
Holds self and team accountable for meeting deadlines and performance expectations.

Data-Driven Decision Making

• Uses data to guide strategy, optimize campaigns, and measure impact.
Demonstrates curiosity and discipline in testing, learning, and iterating.

Adaptability and Continuous Improvement

• Stays composed and solutions-focused amid shifting priorities.
Embraces feedback and seeks better ways to deliver results.

Team Leadership and Development

• Provides clear direction, feedback, and growth opportunities to direct reports.
Fosters a culture of collaboration, learning, and shared success.

Customer and Outcome Orientation

• Keeps the end customer and business objectives at the center of decisions.
• Aligns marketing activities with Marketlab’s mission to support better care.

What You’ll Do:

Build a Scalable Demand Generation Engine

• Design and implement a repeatable campaign framework that drives awareness, engagement, and qualified leads across key verticals.
Launch at least three integrated campaigns with measurable pipeline impact.

Advance Marketing Operations Maturity

• Audit and optimize Marketo programs, data flows, and integrations to improve speed, accuracy, and performance visibility.
Establish governance for UTMs, vanity URLs, and lead source tracking to enable better attribution.

Enhance Marketing’s Reporting and Insight Capabilities

• Develop consistent reporting dashboards that tie marketing activity to pipeline, lead quality, and conversion metrics.
Implement performance reviews by channel and campaign to drive quarterly optimization.

Strengthen Cross-Functional Collaboration and Alignment

• Improve coordination between marketing, sales, and product teams through shared campaign planning and feedback loops.
Lead the marketing project management function to ensure on-time, high-quality execution of cross-functional initiatives.

Elevate Brand Presence and Channel Performance

• Increase engagement and conversion rates across email, paid media, and social channels through improved targeting and creative testing.
Build a cohesive annual marketing calendar that connects campaigns, content, and sales enablement efforts.

Establish Account-Based Marketing Framework

• Partner with sales and product marketing to pilot an ABM program for priority accounts, defining audience segmentation, content strategy, and success metrics.

What You’ll Need

The ideal candidate will have:

• 7+ years of experience in B2B marketing, with a focus on demand generation, marketing operations, or campaign strategy
• Proven experience managing Marketo (or similar marketing automation platform), including campaign design, execution, and reporting
• Strong understanding of CRM systems and how marketing automation integrates with sales processes (Salesforce, Hubspot, NetSuite, or similar)
• Experience building and tracking multi-channel campaigns (email, paid media, social, ABM) with measurable impact on pipeline and revenue
• High proficiency in marketing analytics and data interpretation, with the ability to translate insights into action
• Demonstrated success in process optimization and marketing governance, including data management, UTM tracking, and lead flow
• Excellent project management skills with the ability to lead multiple priorities and stakeholders
• Experience managing or mentoring team members in a fast-paced, cross-functional environment
• Exceptional attention to detail, accountability, and follow-through
• A continuous improvement mindset—curious, collaborative, and eager to test, learn, and optimize

Benefits:

• Paid parental leave
• Scholarship reimbursement
• 401k match
• Benefits effective day one of employment
• Paid short term disability leave
• Flexibility with work from home
• Generous PTO policy that starts on day one
• Paid holidays
• Health and wellness program
• Employee discount program within our family of companies

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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