Senior Marketing Manager — Hands-On PPC, SEO and Branding Lead

About Dynasty

Dynasty Real Estate & Property Solutions is one of Northwest Indiana’s fastest-growing real-estate investment companies, acquiring, renovating, and selling residential properties across Lake, Porter, and LaPorte Counties.

We’re bringing our entire marketing operation in-house — and we’re looking for a proven performance marketer who can take over our active PPC/SEO campaigns and make them stronger from day one.

This is a high-impact, hands-on role.

You’ll be the person in the Google Ads and SEO dashboards every day — building, optimizing, analyzing, and scaling the systems that drive Dynasty’s deal flow and brand presence.

The Opportunity

• You’ll inherit mature, data-rich Google Ads and Meta Ads accounts and take full control of performance.
• You’ll replace outside vendors and directly manage campaign structure, bidding, copy, and reporting.
• You’ll be empowered to test new markets and channels (YouTube, Bing, OTT, radio, local partnerships).
• You’ll shape Dynasty’s public presence — online and in the Northwest Indiana community.

You’ll report directly to the COO and collaborate with acquisitions, dispositions, and media staff. No red tape. No corporate layers. Just measurable impact.

Key Responsibilities

• Hands-on Google Ads management: build, optimize, and scale search and display campaigns — keyword research, ad-group creation, copywriting, bid strategy, negative keywords, conversion tracking.
• Own SEO performance: technical audits, on-page optimization, content coordination, backlink strategy, and Google Business Profile management.
• Manage Meta Ads for retargeting, audience expansion, and creative testing.
• Use Google Analytics 4, Tag Manager, and Search Console to monitor attribution, CPL, and ROI.
• Report campaign metrics weekly; identify and implement immediate performance improvements.
• Collaborate on creative direction for ads, landing pages, print, and social assets.
• Support community outreach, events, and local partnerships to strengthen brand visibility.
• Research and pilot new lead-gen channels as Dynasty expands into additional markets.

Requirements

• 4 + years of direct, hands-on PPC & SEO experience — you’ve personally built and optimized campaigns (not just overseen agencies).
• Proven success lowering cost-per-lead and increasing conversion rates.
• Advanced knowledge of Google Ads Manager, Meta Ads Manager, and SEO tools (Ahrefs, SEMRush, Moz, etc.).
• Skilled with Google Analytics 4, Tag Manager, and Search Console.
• Familiar with UTM tagging, schema markup, and A/B testing principles.
• Strong copywriting and creative instincts for ad messaging.
• Comfortable owning budgets, presenting ROI reports, and adapting fast.
• Full-time, in-office position — candidates must live within commuting distance of Griffith, IN or be willing to relocate.

❗ This is not an oversight or vendor-management role. It requires daily execution inside Google Ads and SEO platforms.

Compensation & Benefits

• $80K – $100K base salary + performance-based bonuses tied to lead volume and ROI.
• Health benefits (after probationary period).
• Paid time off and holidays.
• Clear growth path to Director of Marketing / CMO as Dynasty scales regionally.
• Entrepreneurial, collaborative environment where your work directly drives revenue.

Why Join Dynasty

This isn’t a corporate marketing seat — it’s a revenue engine role.

You’ll see the direct impact of your campaigns on deals closed, markets entered, company growth, and community improvement.

If you’re ready to take ownership of real budgets, real data, and real outcomes, Dynasty is the next step in your career.

Apply Now

Submit your resume and a short summary of your most successful campaign (budget, strategy, and measurable results).

Dynasty Real Estate & Property Solutions

www.webuy219.com

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance

Ability to Commute:

• Griffith, IN 46319 (Required)

Ability to Relocate:

• Griffith, IN 46319: Relocate before starting work (Required)

Work Location: In person