Senior Marketing Officer

• Develops and follows up on marketing material for the University as per the direction of supervisor.
• Assists in monitoring University's electronic marketing efforts including supervision of the website design and maintenance.
• Follows up with all DAH schools, centers and Alumna office in providing marketing material for promotional purposes and website content.
• Sets and manages all internal marketing request queries to agreed deadlines.
• Ensures effective control of marketing campaigns, and takes corrective action to ensure objectives are met.
• Ensures the implementation of all marketing material of DAH schools and centers to be within DAH brand guidelines.
• Follows up with the agreed marketing plan for the Continuing Education Department (CED).
• Analyzes the CED marketing campaign performance to determine effectiveness of the marketing efforts.

• Sets an event calendar to represent DAH at particular events to raise the public's awareness and build the brand image of the University.

• Coordinates and attend meetings of DAH schools to perform duties and provide marketing assistance as needed.
• Ensures great customer service standards are being implemented to all functions of DAH schools and centers.
• Oversees and evaluates market research to keep up with the market changes and competitiveness.
• Monitors marketing activities of competitors.
• Taps into unforeseen opportunities, and recommends necessary changes.
Provides recommendation and action plans based on the vision and future requirements.

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Email Address

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