Senior Marketing Specialist

Craftria is building a next-generation marketing ecosystem that will offer AI-powered marketing services and smart digital solutions.

As a Senior Marketing Specialist, you will play a key role in developing strategies that align with our AI-driven service model, leveraging data, automation, and advanced marketing tools to enhance campaign performance. This role requires a strong strategic mindset, hands-on execution skills, and the ability to integrate creative content with performance-focused marketing in an AI-enabled environment.

Key Responsibilities

Paid Advertising & Strategic Planning

• Develop advanced advertising strategies for Google, TikTok, Instagram, and Snapchat.
• Lead quarterly and annual marketing planning aligned with business targets.
• Define media budgets, forecast performance, and set measurable KPIs.
• Conduct in-depth audience segmentation, competitor analytics, and market research.
• Launch, optimize, and scale multi-platform paid campaigns.
• Implement A/B and multivariate tests for creatives, targeting, and landing pages.
• Oversee full campaign funnel from awareness to conversion.
• Monitor daily performance metrics including CPC, CTR, ROAS, CPL, and conversion rate.
• Generate detailed performance dashboards and present insights to management.
• Coordinate with sales and management to align campaigns with revenue goals.
• Identify new advertising opportunities and emerging platform tools, including AI-based tools.

Creative & Production

• Design high-quality graphics for ads, landing pages, and social campaigns.
• Produce motion graphic videos and short-form promotional content.
• Edit visuals and videos based on brand guidelines and campaign objectives.
• Develop creative concepts, ad copy, and visual direction for campaigns.
• Ensure consistent branding and messaging across all creative materials.

Content & Social Media Management

• Plan and manage monthly content calendars for social media platforms.
• Write clear, persuasive, and engaging content for captions, scripts, ads, and landing pages.
• Develop storytelling-based content to enhance brand identity and engagement.
• Work with influencers or creators when needed to support campaigns.
• Conduct hashtag research, trend analysis, and audience insights for content optimization.
• Monitor social media performance and suggest improvement strategies.
• Assist in community management by responding to comments, inquiries, and messages professionally.
• Optimize content for conversion, engagement, and retention.

Senior-Level Leadership & Optimization

• Mentor and guide junior team members when applicable.
• Recommend improvements in marketing processes, tools, and workflows.
• Lead brainstorming sessions for campaign ideas and creative direction.
• Evaluate new technologies, AI tools, and platforms that can improve performance.
• Ensure campaigns comply with platform policies and brand standards.
• Manage timelines, deliverables, and priorities across multiple projects.

Requirements

• Proven experience in paid advertising across Google, TikTok, Instagram, and Snapchat.
• Strong knowledge of media buying, funnel strategy, and campaign optimization.
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator).
• Experience in motion graphics and video editing (e.g., After Effects, Premiere).
• Strong writing and content development skills.
• Analytical mindset with advanced reporting and data interpretation skills.
• Ability to work on-site full-time.
• Strong leadership, communication, and strategic thinking abilities.
• Familiarity with AI tools or willingness to adapt to AI-driven workflows is a plus.

Compensation & Work Terms

• Monthly salary: 7,000 SAR.
• 8-hour workday.
• On-site position.
• 1% bonus upon achieving monthly sales target.
• First 10 days will be a trial period without salary.

Candidates who are strategic, creative, and ready to be part of an AI-powered future in marketing are encouraged to apply and grow with Craftria.

Job Type: Full-time

Pay: ﷼7,000.00 per month