Senior Marketing Specialist

About Us

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Role Overview:

You’ll lead creative campaigns from idea to execution (online and offline). This role requires a creative, innovative storyteller who can manage campaigns end-to-end, coordinate all moving parts, and ensure SiFi’s brand shows up at its best.

Key Responsibilities:

• Manage integrated marketing campaigns from concept → brief → production → launch → reporting
• Lead creative direction for online and offline activities (videos, social, events, OOH, activations)
• Work closely with internal teams (product, sales, partnerships) to ensure message alignment
• Collaborate and negotiate with external agencies, photographers, designers, vendors, and event organizers
• Oversee events and booths, ensuring world-class execution and high engagement
• Maintain brand consistency across all channels
• Track campaign performance and present clear insights and next steps
• Support PR, influencers, and awareness initiatives with creative concepts
  
  
  

Requirements:

• 3–6 years of experience in marketing or campaign execution
• Strong creative sense — able to transform briefs into memorable content and experiences
• Proven ability to manage campaigns end-to-end with multiple stakeholders
• Skilled in coordinating external/internal parties and keeping projects on track
• Arabic & English speaker is a MUST
• Must be based in Riyadh (or willing to relocate)