Senior Media Insights & Planning Specialist (12-Month Contract) (Singapore)

Senior Media Insights & Planning Specialist (12 Months Contract)

Singapore

Marketing

• Full-Time Fixed Term
• 11/03/2025
• ID # R-98709

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Senior Media Insights & Planning Specialist (12 Months Contract)

Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

Do you thrive on the opportunity to join a team of Media Planners and Insights Specialists who support Expedia Group's advertising arm, Expedia Group Advertising, by leveraging first- and third-party data for strategic media planning? Are you passionate about visualizing data and uncovering patterns to drive effective media strategies? Can you transform data into actionable insights and craft digital campaign strategies tailored for travel advertisers?

If you're seeking to be a part of, grow within, and ultimately shape a collaborative, global, and innovative culture deeply rooted in data, the Media Insights & Planning (MIP) team provides the perfect environment and opportunity for you.

In this role, you will:

• Become a part of the Media Insights & Planning team (MIP) recognized by the wider Expedia Group Advertising (EGA) business as knowledgeable and highly proficient in reporting & analytics, creating data insights and media planning.
• Create media strategies by analysing audiences, recommending media mixes, and allocating advertising budgets.
• Provide top-class support to the APAC region, as well as to some of our global partners.
• Work seamlessly across Enterprise accounts: Tourism Boards (DMO), Air, Finance, and others.
• Craft positive relationships with the local Sales teams, influence and instil best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign.
• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for EGA advertising partnerships. Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets.
• Collaborate with NA, LATAM and EMEA team members to support the MIP team's pre-campaign and strategic support of EGA global Sales team.
• Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the MIP team's systems, tools and processes.
• Represent the MIP team in cross-functional collaboration across EGA.
• Take the lead to understand challenges and drive solutions for partner's business objectives and advertising strategy.

Experience and qualifications:

• 3 - 6 years of experience in digital marketing, media planning, data analysis or other relevant disciplines; or relevant work experience; ideally in travel tech industry
• Bachelor's degree, or equivalent related professional experience
• Passionate about travel
• Worked effectively and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with cross-functional teams.
• A passion for turning data into insights and telling stories with actionable data to inspire ideas and decisions in both internal and external business contexts.
• A motivation for problem-solving and, through cross-functional collaboration and of course data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts.
• Enjoyed and excelled at project managing key business initiatives, including goals, process design changes, and the development and launch of data and insights visualization tools
• An interest in staying abreast of the latest trends in travel, tech, business, ecommerce, marketing and leadership.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia Expedia Partner Solutions, Vrbo , trivago , Orbitz , Travelocity , Hotwire , Wotif , ebookers , CheapTickets , Expedia Group Media Solutions, Expedia Local Expert and Expedia Cruises . 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: -50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.