Senior Meta Ads & Performance Marketing Specialist

Senior Meta Ads & Performance Marketing Specialist – Immigration Industry

Superior Consulting (Pvt.) Ltd. is hiring an experienced and results-driven Senior Meta Ads & Performance Marketing Specialist to lead our Facebook & Instagram advertising campaigns, lead generation systems, and digital growth strategy.

We are one of Pakistan & UAE’s leading immigration consultancy firms serving clients since 2004, with expertise in EB-2 NIW, Australia Skilled Migration, UK Global Talent, Europe Immigration, Visit Visas, and Business Immigration programs.

Location: Karachi (On-Site Preferred)
Company: Superior Consulting (Pvt.) Ltd.
Industry: Immigration & Overseas Consultancy
Experience Required: 3–7 Years

Primary Role:

The selected candidate will be responsible for generating high-quality immigration leads through Meta platforms (Facebook & Instagram), optimizing ad performance, reducing cost per lead, scaling campaigns, and improving overall digital conversions.

Key Responsibilities:

• Plan, launch, and optimize Facebook & Instagram lead generation campaigns
• Manage Meta Ads Manager professionally with conversion-focused strategies
• Create and scale WhatsApp lead campaigns
• Implement retargeting and lookalike audience campaigns
• Analyze CPL, CTR, ROAS, and campaign performance metrics
• Coordinate with content and counseling teams for high-converting ad creatives
• Develop reel-based ad strategies and short-form video campaigns
• Set up and manage Meta Pixel, Conversion API, and tracking systems
• Improve inquiry quality and consultation booking conversion
• Conduct A/B testing for creatives, audiences, and campaign structures
• Stay updated with Meta algorithm changes and advertising policies

Requirements:

• Strong hands-on experience with Meta Ads Manager
• Proven track record in lead generation campaigns
• Experience generating leads for service-based or high-ticket industries
• Understanding of funnels, retargeting, and audience psychology
• Knowledge of WhatsApp campaigns and CRM integration
• Ability to analyze campaign data and optimize performance
• Basic understanding of reels/video ad strategy
• Strong communication and digital marketing skills

Preferred Experience:

Candidates with prior experience in immigration consultancy, education consultancy, overseas recruitment, real estate, banking, or high-ticket lead generation industries will be preferred.

Important:

This is NOT a basic social media posting or graphic designing role. We are looking for a performance-focused digital marketer who understands lead generation, conversion optimization, and Meta advertising at an advanced level.

Salary:
PKR 85,000 to 100,000/month (Depending on Experience & Results)

Apply with:

• Updated CV
• Portfolio
• Meta Ads campaign screenshots/results
• Lead generation case studies
• Reel/video campaign samples

Website: www.superiorimmigration.com
Facebook: www.facebook.com/superiorconsulting210
Email: info@superior.com.pk

Pay: Rs85,000.00 - Rs100,000.00 per month

Work Location: In person